Description:

Functional Reporting: Branch Head

Administrative Reporting: Branch Head

Role Purpose:

This Role is responsible to create and deploy a strong roadmap for the accelerated and sustainable achievement of channel business objectives, including growth and offtakes.

Key Accountabilities/ Responsibilities:

1. Financial:

- Deliver Sales Objectives by driving Volume, Value and Market Share for the Zone.

2. Customer:

- Plan and drive category based strategies to maximize sales.

- Drive Topline growth by effectively managing channel partners.

3. Process:

- Design and implement sales plans and programs

- Create a Process Driven Team for in-market executions and channel partner management

4. Capability:

- Build buy-in and disproportionate share of mind and share of effort with field teams basis close work for a strong execution culture along with Branch Head.

5. People:

- As a people manager, set high standards of delivery and expectations for the team.

- Effectively influence and engage with stakeholders to achieve objectives.

- Focus on the continuous development of the teams skills, approach and conceptual understanding.

Key Deliverables:

- Sales Strategy Development: Create and implement effective sales strategies to achieve Sales Targets and enhance market share in the Zone.

- Sales Performance Monitoring: Analyze sales performance metrics to identify areas of opportunities and implement corrective actions.

- Team Management: Lead, Monitor and coach a team of Sales professionals, fostering a high performance culture and accountability.

- Market Insights: Analyse market trends, competitor activities and consumer preferences to identify growth opportunities.

- Collaboration: Work closely with Brand Team, Customer Marketing, Commercial Excellence and other support function teams for support in driving sales and distribution agenda in the zone.

- Relationship Management: Build and maintain strong relationship with key customers, Distributors, Internal & External stakeholders.

Key Interactions:

- Sales Enablers Team

- Marketing / Brand Team

- Branch Field Team

- Branch Support Team

- FOS Team

- Channel Partners

Key Dimensions:

- People Manager

Educational Qualifications:

- MBA from a Premier B School

Experience (Type & Nature):

- 8 10 years of work experience, primarily in FMCG having demonstrated success in achieving Sales targets and driving market growth.

Functional Competencies:

- Strong Commercial acumen

- Ability to analyze data and market trends to implement strategic decisions

- Excellent Communication and Negotiation Skills

- Strong Leadership and People Management Skills

Behavioral Competencies:

- Resilience

- Result Orientation

- Interpersonal