Leadership Hiring | GM Level | Distribution & Channel Sales | West Zone (Mumbai)

We are looking for a Branch Product Head - Distribution & Channel Sales (GM Level) to lead and scale General Trade (GT) business across the West Zone.

This is a critical leadership role for professionals with strong expertise in FMCG distribution, channel expansion, and large team management.

Role Overview:

The role will drive distribution expansion, GT sales excellence, and regional business growth, while building a strong, performance-driven sales organization.

Key Responsibilities:

Distribution Expansion & Network Strengthening:

- Drive width & depth of distribution across urban and rural markets

- Appoint and manage distributors, dealers, and retailers

- Ensure strong numeric and weighted distribution

Channel Sales Leadership (General Trade - GT):

- Lead GT sales operations with strong execution focus

- Drive primary & secondary sales growth

- Improve outlet coverage, strike rate, and productivity

Distributor Management:

- Manage distributor ROI, profitability & working capital

- Ensure optimal inventory and stock rotation

- Oversee schemes, claims, and commercial compliance

Sales Planning & Execution:

- Deliver monthly, quarterly & annual targets

- Track KPIs and implement corrective actions

- Align demand planning with supply chain

Team Leadership:

- Lead large field sales teams (ASM / SO / TSI, etc.)

- Drive a high-performance, target-driven culture

- Conduct reviews, market visits & coaching

Trade Marketing Execution:

- Execute trade schemes, promotions & activations

- Ensure strong in-store visibility & branding

- Track ROI on trade investments

Market Intelligence & Strategy:

- Monitor competition, pricing & market trends

- Identify growth opportunities & expansion strategies

Cross-Functional Collaboration:

- Work with Marketing, Supply Chain & Finance teams

- Ensure seamless execution of launches & campaigns

Candidate Profile:

- 17+ years of experience in FMCG Distribution & Channel Sales

- Strong exposure to General Trade (GT) - Mandatory

- Proven success in distribution expansion & secondary sales growth

- Experience managing large geographies & teams

- Stable, progressive career track

Preferred Background (Mandatory):

- Candidates from leading FMCG organizations

Core Competencies:

- GT Distribution & Channel Management Expertise

- Deep understanding of Indian retail ecosystem

- Strong leadership & execution capabilities

- Analytical mindset with high ownership

Qualification:

- Full-Time MBA (Mandatory)

- Consistent academic record (60%+)

Additional Details:

- Age: Up to 45-47 years

- Notice Period: < 60 days preferred

- Compensation: Up to - 72 LPA (Fixed + Variable)