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Crescendo Global has partnered with the growing Automotive and retail industry, known for its expansive retail footprint and customer-first approach. With a strong pan-India presence, they specialize in providing innovative, tech-enabled services through branded retail formats. Their mission is on delivering exceptional customer experiences, trusted products, and service excellence across every touchpoint. We are looking for a Zonal Retail Marcom Manager, who will be responsible lead the rollout and refurbishment of branded retail stores, drive ATL/BTL marketing, and ensure strong brand visibility across the zone. Responsibilities: - Roll out & refurbish branded retail stores across formats - end-to-end execution - Conduct site visits, approve layouts/3D views, manage civil work, and coordinate store inaugurations - Plan and execute BTL activations & local marketing campaigns - Track store performance, ensure vendor SLA adherence, and manage deployment timelines - Lead merchandising and collateral rollouts at point-of-sale - Monitor competition activity and provide actionable insights - Maintain a rolling 6-month retail pipeline forecast. Requirements: - 10+ years in retail deployment and BTL/ATL marketing working in FMCG/FMCD industry. - Strong skills in project management and vendor coordination - Excellent communication, negotiation, and stakeholder management - Knowledge of local markets, customer behaviour, and competitive trends - Ability to work cross-functionally and lead in a matrix organization - Energetic, results-driven, and a strong influencer. What is in it for you? High-Impact Role: Lead end-to-end retail marketing initiatives that directly shape brand presence and customer experience on the ground. Cross-Functional Exposure: Work closely with sales, design, product, and corporate marketing teams in a dynamic, collaborative environment. Ownership & Autonomy: Take charge of store rollouts, brand activations, and vendor management with clear accountability. Innovation Playground: Bring bold marketing ideas to life through ATL/BTL campaigns and in-store strategies across multiple formats. Career Growth: Be part of a growing, fast-paced organization with opportunities to scale your influence and grow into senior leadership roles. Visibility & Recognition: Your work will be visible at the consumer level and across internal leadership-real impact, real results. Disclaimer:- Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status. Note:- We receive a lot of applications daily, so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.

Delhi NCR

Gurgaon/Gurugram

Zonal Retail Manager - Marketing & Communication 

Job Description for Zonal Retail Manager - Marketing & Communication  in CRESCENDO GLOBAL LEADERSHIP HIRING INDIA PRIVATE L in  Delhi NCR Gurgaon/Gurugram for (10-15) years of experience. Apply Now!

Zonal Retail Manager - Marketing & Communication  | iimjobs.com