ZoftSolutions - Senior Product & Growth Strategist - SchoolWizard

Description:

Job Title: Senior Product & Growth Strategist

Company: SchoolWizard Pvt. Ltd.

Location: Kerala (On-site/Hybrid as applicable)

Department: Product & Growth

Reports To: Chief Product Officer (CPO)

About Us:

SchoolWizard Pvt. Ltd. is a leading EdTech company dedicated to empowering schools and students by identifying and nurturing their innate talents and skills. We provide innovative solutions and opportunities that help students excel in their academic and future careers. Aligned with NEP 2020, we offer skill-based courses, workshops, and digital tools designed to foster critical thinking, creativity, and holistic development in learners. Our mission is to transform education through meaningful, future-ready learning experiences for both students and teachers.

Role Overview:

- The Senior Product & Growth Strategist plays a central role in shaping our product vision, driving feature development, supporting growth initiatives, and ensuring seamless execution across teams.

- This is a cross-functional, high-ownership role ideal for someone who enjoys working at the intersection of product strategy, growth, content, and operations.

- You will collaborate closely with the CEO, tech teams, assessment specialists (TC team), and field operations to convert ideas into structured product solutions and drive measurable business outcomes.

Key Responsibilities:

- Collaborate with the CEO to translate ideas into structured product roadmaps and feature concepts.

- Create FRDs, PRDs, wireframes, and workflow documentation for the mobile application.

- Work closely with the technology team to clarify requirements, support development, and ensure timely delivery.

- Coordinate with the TC (psychology/assessment) team to convert assessment frameworks into digital product features.

- Conduct market research, user interviews, and competitor analysis to inform product decisions.

- Oversee UAT, track feature performance, and support continuous product improvement.

2. Growth Strategy & Marketing Support

- Support the development of growth strategies for B2B school onboarding and product adoption.

- Manage content for the website, social media, and brand communication channels.

- Develop product-focused marketing collaterals, pitch decks, landing page content, and campaigns.

- Analyse user engagement, funnel metrics, and campaign results to guide future improvements.

3. Sales Enablement

- Work with the sales team to create and maintain sales collaterals, presentations, brochures, demo scripts, and proposals.

- Ensure product messaging is clear, consistent, and aligned with customer needs.

- Provide strategic support to improve lead conversion and onboarding flows.

- Train and guide the sales team on feature updates and product positioning.

4. Operations & Project Execution

- Coordinate school-level program execution, workshops, assessments, and operational activities.

- Support budgeting, vendor coordination, and finance-related operational tasks.

- Build SOPs and workflows to improve efficiency across delivery teams.

- Monitor program performance and ensure a smooth end-to-end experience for partner schools.

Requirements:

- Strong understanding of product lifecycle, documentation (FRD/PRD), and user experience flows.

- Experience working in EdTech, SaaS, or B2B environments is an added advantage.

- Excellent communication skills and ability to collaborate across technical and non-technical teams.

- Strong analytical skills with the ability to interpret data and user insights.

- High ownership mindset, problem-solving ability, and willingness to work across multiple verticals.

Preferred Skills:

- Ability to simplify complex ideas into clear documentation and communication.

- Creative thinking with an understanding of digital learning and skill development trends.

- Experience in preparing professional pitches, product decks, and marketing assets