Gozing Technology Reviews by Employees

About the Company: - Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners. - We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure. - Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Ventures. Position: Manager - Performance Marketing Overview: We are looking for a Performance Marketing Manager to own and scale our paid acquisition efforts across digital channels. This role combines hands-on execution with strategic ownership of performance outcomes, attribution, experimentation, and cross-functional collaboration. The ideal candidate is data-driven, growth-oriented, and experienced in managing performance marketing at scale What you will do: - Own the end-to-end performance marketing strategy, including planning, execution, optimization, and scaling of paid campaigns. - Lead paid acquisition across Google Ads and Meta (Facebook & Instagram) as primary channels, with exposure to YouTube, LinkedIn, Twitter/X, and programmatic platforms. - Drive measurable business outcomes through full-funnel performance strategies, optimizing for CAC, CPA, ROAS, LTV, and overall funnel efficiency. - Plan, execute, and optimize upper-funnel digital awareness campaigns across platforms (Meta, YouTube, Google Display, etc.), with a strong understanding of reach, frequency, CPM, brand lift, and their impact on downstream performance metrics. - Act as the primary owner of paid marketing KPIs, aligning campaign performance with business goals, seasonality, and demand-supply dynamics. - Build, lead, and mentor a high-performing performance marketing team; set clear goals, review performance, and enable continuous skill development. - Analyze audience behavior, performance trends, and conversion data to build high-performing, audience-specific campaigns. - Manage and optimize media budgets efficiently to support scalable growth and revenue targets. - Build and maintain a structured experimentation roadmap across creatives, audiences, bidding strategies, and landing pages. - Conduct A/B testing on ad creatives, landing pages, funnels, and audiences to improve engagement and conversion rates. - Own attribution and measurement strategy across platforms, working closely with analytics and product teams to improve tracking accuracy and funnel visibility. - Monitor, track, and report campaign performance, translating data into clear insights and actionable recommendations for stakeholders. - Collaborate closely with content, design, product, analytics, and tech teams to ensure effective campaign execution and messaging alignment. - Mentor junior performance marketers or manage agency partners, ensuring high-quality execution and learning culture. What we are looking for: - Bachelor's or Master's degree in Marketing, Business, or a related field. - 4 years of hands-on experience in performance or digital marketing with direct ownership of paid campaigns. - Strong expertise in Google Ads and Meta Ads; working knowledge of YouTube and LinkedIn Ads. - Experience managing and scaling significant monthly media budgets. - Proficiency in Google Analytics (GA4), Google Tag Manager, and performance tracking frameworks. - Solid understanding of bidding strategies, audience segmentation, attribution models, and conversion rate optimization (CRO). - Hands-on experience with campaign setup, optimization, reporting, and troubleshooting (not just strategy or coordination). - Experience working with marketing automation tools, CRMs, and analytics platforms. - Strong analytical mindset with a data-driven approach to decision-making and optimization. - Ability to work independently while collaborating effectively with cross-functional teams including product, tech, finance, and leadership. - Clear communication skills to present insights, experiments, and performance updates to stakeholders. Good to Have - Google Ads, Meta Blueprint, or other relevant platform certifications. - Experience with mobile app marketing and MMPs such as AppsFlyer, Branch, or Adjust. - Exposure to performance marketing in travel, mobility, marketplace, or consumer internet businesses. - Experience with AI-powered marketing tools, automation workflows, and smart bidding. - Working knowledge of SEO, CRM (SMS, WhatsApp, Email), and content-led growth.

Gurgaon/Gurugram

Zingbus - Manager  Performance Marketing 

Job Description for Zingbus - Manager  Performance Marketing  in GOZING TECHNOLOGY PRIVATE LIMITED in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!