About the Company:

- Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.

- We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.

- Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Ventures.

Position: CRM Lead

Location : Gurugram

Overview: We're looking for a CRM Lead with 4-5 years of hands-on experience in building and managing CRM systems. This role will be critical in driving user acquisition, engagement, retention, and reactivation through personalized user journeys and high-impact CRM campaigns.

What you will do:

CRM Strategy & Lifecycle Ownership

- Build and execute CRM strategies across the entire user lifecycle-from onboarding to churn preventionand reactivation.

- Develop frameworks for journey orchestration across web, app, and messaging channels.

Lifecycle Campaigns & Journeys

- Design and manage high-impact automated journeys (e.g., welcome, inactivity, upsell, win-back, feedback, etc.).

- Continuously optimize flows using A/B testing and cohort-level analysis.

Multi-Channel Campaign Management

- Plan and execute personalized, data-driven campaigns across Push Notifications, Email, SMS, and WhatsApp.

- Own campaign calendars, creative briefing, execution, and post-campaign analysis.

Segmentation & Personalization

- Leverage behavioral and transactional data to build micro-segments.

- Drive personalization at scale based on user actions, platform preferences, and engagement patterns.

Tool & Tech Ownership

- Manage and optimize usage of CRM tools like CleverTap, MoEngage, WebEngage, etc.

- Define events, triggers, attributes, and user cohorts for automation and analysis.

Cross-Functional Collaboration

- Work closely with Product, Design, Growth, Analytics, and Engineering teams to align CRM strategies with overall business objectives.

Reporting & Analytics

- Monitor key lifecycle metrics like DAUs, retention, CTR, conversions, etc.

- Translate data into actionable insights to improve campaign performance and user experience.

In-Product Messaging

- Collaborate with Product and Design to enhance in-app touchpoints and convert them into CRM opportunities (e.g., nudges, modals, banners).

What we are looking for:

Experience:

- 4-5 years of hands-on CRM or lifecycle marketing experience in a fast-paced consumer tech environment (preferably travel, mobility, or e-commerce).

- Deep understanding of user lifecycle stages, funnel analytics, and retention metrics.

- Strong command over CRM platforms like CleverTap, MoEngage, WebEngage, or similar.

- A data-driven approach-able to extract insights and translate them into impactful actions.

- Creative thinking with a growth mindset-someone who enjoys ideating and experimenting with campaigns.

- Strong communication and collaboration skills, with the ability to manage stakeholders across teams.