ZET - Head - Growth

Role & responsibilities:

- Own the overall growth and marketing strategy across performance marketing and ads, brand, ASO, SEO, GEO, and creative strategy driving the company-s full growth agenda.

- Drive growth through data-led decision making, with a strong focus on numbers, funnel metrics, ROI, and overall business performance.

- Own and optimize the entire growth funnel - identifying opportunities to improve acquisition, conversion, engagement, and retention.

- Champion an AI-first approach across marketing, growth, creative, analytics, and experimentation.

- Own product marketing initiatives, including product positioning and messaging, in close collaboration with Product and Business teams.

- Build, mentor, and lead the growth team - setting clear goals, driving high-quality execution, and fostering a culture of experimentation and ownership.

Preferred candidate profile:

- 8 - 10 years of experience in growth, performance marketing, or marketing leadership.

- Experience at a consumer company, with a strong understanding of consumer growth at scale.

- Strong, hands-on grasp of performance marketing and ads, brand, ASO, SEO, GEO, creative strategy, product marketing, and growth funnels.

- Highly data- and numbers-driven, with strong analytical and problem-solving skills.

- Proven track record building and leading teams, with end-to-end ownership of growth outcomes.

- Fintech experience strongly preferred - particularly with consumer financial products or apps.

- An AI-first mindset, with real experience leveraging AI across the growth function.

- Comfort operating in a fast-paced environment, adapting quickly, and taking high ownership.