- The Director of Product Marketing will lead and execute marketing initiatives that align with the company's strategic goals.

Responsibilities:

Primary Objectives:

- Product Marketing: Lead and execute outbound marketing activities aimed at generating product awareness, differentiation, and demand.

- Market Education: Develop initiatives to inform and educate target markets about the value and competitive advantages of our products and services.

- Product Collateral Management: Serve as the central repository for all product collateral.

- Standardization: Define and standardize training materials, product guides, presentations, sales tools, stationery, colours, logos, end-user documentation, and packaging for both internal and external use.

- Collateral Matrix Implementation: Develop and implement a comprehensive collateral matrix to ensure appropriateness for various occasions and objectives.

- Digital Presence: Build a robust digital presence across earned, owned, and paid channels to enhance brand awareness, consideration of ZeOmega's services, and lead capture.

Secondary Objectives:.

- Sales Support: Foster a satisfied and motivated sales force through effective marketing collateral.

- Internal Marketing Collaterals: Create marketing materials for internal functions.

- Marketing Programs: Design short-term marketing programs aimed at achieving specific marketing goals.

- Functional Expertise: Leverage knowledge in processes, tools, and techniques to plan and execute marketing collateral.

- Cross-Functional Collaboration: Maintain excellent personal rapport with Sales, Business Development, Brand, and other marketing functions.

-Campaign Leadership: Craft persuasive materials and lead focused campaigns to build awareness and engagement.

-Messaging: Develop compelling messaging that resonates with target audiences.

Education & Experience:.

- Educational Background: Bachelor's degree in marketing, Business, Design, or a related field.

- An advanced degree is a plus.

- Professional Experience: 12-15 years of combined experience in a marketing leadership role, preferably in the professional services industry.

- Global Experience: Experience working across time zones is desirable.

Required Skills:

- Communication: Exceptional communication skills to understand and address the needs across various functions within the company.

- Design Acumen: Keen eye for contemporary design concepts and their execution.

- Timeliness: Strict adherence to delivery timelines.

- Creativity and Analysis: Blend creativity and analytical prowess to elevate our products in the market.

Preferred Skills:

- Metrics Development: Develop and periodically report relevant metrics to measure the effectiveness of marketing campaigns and investments.

- Quality Assurance: Design and develop an internal marketing quality assurance process to ensure materials and communications align with strategic needs.

- Stakeholder Collaboration: Actively collaborate with all internal stakeholders to capture input, perspectives, and client insights prior to marketing launches.