Zenwork - Search Engine Optimization Manager - B2B SaaS

Role : SEO & AEO Manager.

Type : Full-time.

Experience : 6 - 9 years (B2B SaaS preferred).

Reporting to : Marketing / Growth Lead.

Role overview :

Own organic growth for a product-led SaaS (PLG) motion-driving users from Search + AI answers to self-serve signup/trial, improving activation, and increasing conversion to paid. Youll lead SEO + AEO (Answer Engine Optimization) across technical SEO, content discoverability, and AI search visibility.

Key responsibilities :

- Build and execute the SEO + AEO strategy (technical SEO, on-page, content SEO, authority).

- Drive PLG outcomes: improve organic signup/trial conversion, and partner with Product to strengthen activation journeys from landing pages into product.

- Conduct keyword + question research; build topic clusters aligned to ICP, jobs-to-be-done, and product use cases.

- Own technical SEO: crawl/indexation, site architecture, CWV, redirects, canonicals, schema, sitemaps/robots, duplication.

- Improve AEO answerability: clear definitions, concise answers, FAQs, step-by-step sections, entity coverage, internal linking.

- Implement/QA structured data to improve machine readability and SERP/AI surfaces.

- Track performance in GA4/GSC; run experiments to lift CTR/CVR and report on signups, activation influence, and revenue impact.

Success measures :

- Growth in non-brand organic traffic to priority pages.

- Higher signup/trial conversion rate from organic.

- Improved activation signals tied to organic journeys.

- Better technical health (index coverage, CWV, crawl efficiency).

- Increased visibility in AI-generated answers/SERP features.

Requirements :

- Strong technical SEO; comfortable partnering with dev/web teams.

- Practical AEO experience (content structure, entities, schema, trust signals).

- Data-first and experimentation mindset (CRO + analytics).