Role Purpose:

The Marketing Manager will be responsible for building and scaling the company's brand, demand generation, and go-to-market strategy within the banking and financial services ecosystem primarily in the US. This role will drive pipeline growth, market positioning, and thought leadership for the organizations IT services, digital transformation, and banking-focused solutions.

Key Responsibilities:

1. Marketing Strategy & Leadership:

- Define and execute a comprehensive B2B marketing strategy aligned with business growth goals in the banking and financial services sector.

- Position the company as a trusted technology partner for banks and financial institutions across geographies.

- Build and lead a high-performing marketing team across branding, digital, content, and demand generation.

2. Demand Generation & Revenue Impact:

- Own marketing-driven pipeline and revenue targets in collaboration with Sales.

- Design and execute account-based marketing (ABM) strategies for banks and financial institutions.

- Drive lead generation through website, social media, digital campaigns, events, partnerships, and industry forums.

- Track funnel metrics and optimize for conversion and scale.

3. Brand, Thought Leadership & Messaging:

- Strengthen brand visibility and credibility in the banking and fintech ecosystem.

- Build executive and leadership branding across industry platforms and digital channels.

- Develop clear value propositions and messaging around banking domain expertise, platforms, and IP-led solutions.

- Drive thought leadership through whitepapers, case studies, POVs, analyst relations, and executive branding.

- Represent marketing at industry conferences, banking forums, and partner events.

4. Go-To-Market (GTM) & Solutions Marketing:

- Partner with delivery, product, and sales teams to build GTM strategies including but not limited to digital banking & payments, lending, core banking, cards, M&A, AI-led transformation, platform modernization, and enterprise technology services.

5. Digital & Marketing Operations:

- Oversee digital marketing, website, SEO/SEM, performance marketing, and marketing automation.

- Implement marketing technology tools (CRM, marketing automation, analytics).

- Use data and analytics to drive insights and marketing effectiveness.

6. Analyst, Partner & Ecosystem Marketing:

- Manage relationships with industry analysts, strategic partners, and ecosystem stakeholders.

- Develop co-marketing initiatives with technology, cloud, and fintech partners.

7. Marketing Governance, Budgeting & Planning:

- Own annual marketing planning, budgeting, and ROI management.

- Establish marketing KPIs, reporting cadence, and governance mechanisms.

Desired Profile & Qualifications:

- 10+ years of experience in B2B marketing, preferably in IT services, technology consulting, or SaaS.

- Strong experience marketing to banks, NBFCs, or financial services clients in the US.

- Deep understanding of banking technology landscape and enterprise buying behavior.

- MBA in Marketing, Strategy, or related field preferred.