Zensciences - SEO Lead

Key Requirements:

- Good experience and understanding of customer and market dynamics.

- Proficiency using tools like Excel, Google Analytics and other reporting and analytics tool with working knowledge of search engine optimization practices and outstanding ability to think creatively, strategically, identify and resolve problems.

Responsibilities:

- Reviewing and analyzing client sites for areas that can be improved and optimized

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific

- Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

- Writing powerful calls-to-action to convert visitors

- Familiarity with WordPress or other content management systems

- Communication to team and management on project development, timelines, and results

- Outstanding ability to think creatively, and identify and resolve problems

- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

Qualifications:

- 5+ year of marketing experience

- Content creation skills

- Meta tag writing

- Question and answer writing skills

- Knowledge of backlinks

- Excellent communication and organizational skills

- Experience with other aspects of marketing, such as customer growth and promotion is a plus

- Desired: Knowledge of HTML/CSS and website administrations

- Solid understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem

- Deep understanding and experience with Google Search Console and Google Analytics

- Savvy with the following (or similar): Semrush, Ahrefs, SEOQuake, Google Workspace, Office 365,HubSpot, Google Analytics, Google Search Console

- Dashboard - Clarity, Looker studio