Posted by
281
Posted in
Sales & Marketing
Job Code
1669411
Zensciences - Director - B2B Marketing
Description:
The role demands a founders mindset, strong business acumen, and the ability to lead cross-functional teams to achieve growth and profitability.
Key Responsibilities:
Business Ownership & Revenue Growth:
- Deliver revenue with profitability benchmarks.
- Develop pricing models and monetization strategies across service lines.
Strategy & Innovation:
- Innovate service offerings: productized solutions, tech-enabled services, AI interventions.
- Benchmark against global agency standards to maintain competitive edge.
Client Growth & Success:
- Drive upsells and cross-sell opportunities across accounts.
- Ensure high CSAT, retention, and advocacy metrics.
Team Leadership & Capability Building:
- Define org design, hire key talent, and run a strong performance management cadence.
- Foster a culture of creativity, accountability, and experimentation.
Operational Excellence:
- Partner with operations and HR to scale infrastructure, processes, and training.
Thought Leadership & Market Positioning:
- Drive internal evangelism for digital transformation across Zensciences verticals.
Ideal Candidate Profile:
- Proven P&L or business unit leadership experience having managed a business of minimum INR100 Cr and a team of 100 digital experts.
- Deep understanding of SEO, performance, ABM, and content-led funnels.
- Track record of team building, scaling operations, and client growth.
- Strong executive presence and CXO relationships.
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Posted by
281
Posted in
Sales & Marketing
Job Code
1669411
