Description:
- The Digital Account Director is responsible for complete ownership of the P&L, relationships, delivery, quality, planning, resourcing and operations of a particular business unit.
- The role is critical as it aims to build solutioning, servicing and delivery for clients and help build a culture of responsibility and performance.
Responsibility:
Problem solving mindset:
- Critical and quick thinking, effective + prompt communication, and the ability to find solutions that align with both the client's and agency's goals.
- Address challenges and issues that arise during the course of work.
- Be smart and fast or fail-fast with problem-solving, conflict resolution, and decision-making to ensure smooth delivery.
Relationship management:
- Build and maintain strong relationships with clients.
- Understand their business deeply, objectives, and challenges.
- Be the main point of escalation between the agency and the client.
- Stay abreast of industry trends, market conditions, and opportunities.
- Provide clients with strategic insights, suggestions, competitve data and innovative solutions to help them achieve an advantage.
- Work to retain existing clients by delivering exceptional service, demonstrating the value of the agency's work, and building long-term relationships.
Delivery and Operation excellence:
- To ensure quality output and suggest the right solutions to customers.
- Ensure 100% utilization of resources therefore driving efficiency.
- 100% adherence to the quality standards.
- Lower rework and wasted effort.
- Plan workloads and work schedules.
- Commitment to delivery timelines.
Business Performance :
- The Digital Account Director is responsible for ensuring that the BU delivers on revenue and margin commitments.
- This includes
- Tracking team performance.
- Analyzing performance of BU, understanding core issues and suggesting programs to alleviate issues/roadblocks.
- Driving value with quality of work and fulfilment of revenue and margin goals.
- Highlighting roadblocks /issues with executives in a regular and structured manner.
- Actively participate in new business development by identifying upsell opportunities within existing accounts and contributing to pitches and proposal for new clients.
Team management:
- Be empathetic.
- Lead and manage the entire team within the business unit.
- Provide guidance, mentorship, and support to ensure the team is working effectively and efficiently.
- Ensure good cross-functional collaboration.
- Reward and recognize efforts of team members and plan for making work fun and not another job.