Location: Indore.

Employment Type: Full-time.

We are looking for a highly motivated and experienced Digital Marketing Manager with a strong specialization in product marketing to join our dynamic marketing team. The ideal candidate will have 3-5 years of hands-on experience in developing and executing comprehensive digital marketing strategies to drive product awareness, adoption, and revenue growth. This role requires a blend of strategic thinking, tactical execution, and a deep understanding of the product lifecycle.

Responsibilities:

Product Launch & Lifecycle Marketing:

- Develop and execute digital marketing strategies for new product launches, including pre launch, launch, and post-launch activities.

- Collaborate closely with product management, sales, and content teams to ensure consistent messaging and successful market penetration.

- Manage and optimize digital campaigns throughout the product lifecycle to maximize engagement and conversion.

Digital Campaign Management:

- Design, implement, and optimize digital marketing campaigns across various channels, including SEM (Google Ads, Bing Ads), social media (LinkedIn, Facebook, Twitter, Instagram), email marketing, and display advertising.

- Conduct A/B testing and experimentation to continuously improve campaign performance and ROI.

- Monitor, analyze, and report on campaign performance, identifying trends and insights to optimize future strategies.

Content Strategy & Promotion:

- Work with the content team to develop compelling product-centric content resonates with target audiences.

- Strategize and execute digital promotion plans for product content to maximize reach and engagement.

Website & SEO Optimization:

- Collaborate with the web development team to ensure product pages are optimized for user experience, conversion, and SEO including optimization for voice search and AI-driven platforms.

- Implement SEO best practices for product-related content to improve organic search rankings.

- Collaborate with the web development team to ensure product pages are optimized for user experience, conversion, and Search Everywhere Optimization (SEO).

Market Research & Analysis:

- Conduct market research to understand target audiences, competitor strategies, and industry trends to inform product marketing efforts.

- Utilize analytics tools (e.g., Google Analytics, Ahrefs) to track key metrics and provide actionable insights.

Cross-functional Collaboration:

- Act as a key liaison between the marketing, product, sales, and customer success teams to ensure alignment and consistency in product messaging and GTM strategies.

- Present product marketing strategies and performance updates to stakeholders.

Requirements:

- 3-5 years of proven experience in digital marketing with a strong focus on product marketing.

- Demonstrable experience in developing and executing successful digital marketing campaigns across multiple channels (SEM, Social, Email, Display).

- Solid understanding of the product development lifecycle and go-to-market strategies.

- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot).

- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

- Experience with SEO/SEM tools and best practices.

- Excellent written and verbal communication skills, with a keen eye for detail.

- Ability to work independently and collaboratively in a fast-paced environment.

- Strong project management and organizational skills.

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