ZebPay - Manager - Marketing - Retention

About ZebPay

ZebPay is India's oldest and most-loved Bitcoin and crypto asset company, helping - of India's crypto owners buy their first Bitcoin since 2014. With new owners and leaders in 2020, we're expanding our mission to help millions of people in India and around the world to join the Bitcoin revolution through creating best in class technology and user experiences.

Your Career

A career at ZebPay is all about being part of our Ohana (Hawaiian for family!) and working on some of the most challenging, yet fun projects you can find in the software industry. You would be welcomed into a dedicated and inclusive environment where you can learn and collaborate with some of the most talented people in the tech industry.

Key responsibilities:

- Lead & manage CRM, marketing automation platform and email/sms communication channels & engagement campaigns for D2C business.

- Develop and lead the retention Strategy to optimize Key Performance Indicators including customer lifetime values, retention/churn levels, and average revenue per player.

- Build loyalty programs & optimize customer experience (CX) through multiple channel mix on the app based on Customer Journey.

- Lead automation & strategic initiatives to optimize reach & efficiency resulting in revenue conversions.

- Own and drive the repeat revenues and LTVs for customers

- Design and drive growth campaigns for mobile web, apps, and web platforms. Analyzing accounts, researching customer behavior, and creating predictive models of the customer journey

- Coordinate SEO and content marketing strategy including development of written content.

- Ensure brand identity, voice and tone is maintained throughout all campaigns and contents created.

- Manage various daily communications using Mo-engage and other marketing tools.. These include email, SMS, push notifications, and in-app messages.

- Work closely with Analytics and tech team for building required retention functionalities

- Generate and circulate the weekly monthly retention reports to various stakeholders

Requirements:

- 1+ years of experience with Crypto/Web3 Organization

- 6+ years of experience with Mo-Engage or some other email or mobile marketing platform (Mailchimp, Clevertap, Netcore, Mixpanel, Hubspot, etc.)

- Should have experience in Planning, Handling & executing CRM campaigns with a deep understanding of customer lifecycle, purchase habits, loyalty, personalization, and analytics

- Should have prior experience in managing all channels of CRM including SMS, email, push/web notifications, direct mail, in-app and on-site