Zanskar Securities - Performance Marketing Manager - FinTech/Stock Broking/Trading/Investments

Description:

Job Description Performance Marketing Manager

Location: Bengaluru

Function: Growth & Performance Marketing

Industry Requirement: Fintech Stock Broking / Trading / Investments

Experience: 3-5 years (Mandatory: Experience in Stock Trading/Broking Platforms)

Role Overview:

We are hiring a Performance Marketing Leader with proven experience in the trading / broking ecosystem.

The core ownership will be running campaigns that convert users into account openings (Demat / Trading) and improve CAC, ROAS, and conversion rates.

Key Responsibilities:

Performance Campaigns (Broking Industry Specific):

- Plan, execute, and scale paid acquisition campaigns across:

Google Ads (Search, Display, YouTube)

Meta Ads (Facebook / Instagram)

Programmatic & Affiliate

- Build performance funnels specific to trading platforms:

Lead KYC Account Opening First Trade

- Track competitor ads across brokers (Fyers, Zerodha, Dhan, Sahi, Angel One).

Creative & Messaging:

- Own performance ad creatives: static + video + motion.

- Write compelling hooks, copy, and communication for finance/investing audiences.

- Convert content to conversions from awareness CTA execution.

Data, Measurement & Optimization:

- Monitor and optimize KPIs: CTR, CPL, CAC, ROAS, CVR, LTV.

- Run A/B experiments on:

Ad copy

Creative variations

Landing pages

Audiences & bidding strategies

- Use attribution tools (AppsFlyer, CleverTap, GA4, Adjust, etc.) to track funnel efficiency.

Cross-Functional Collaboration:

- Work with product, design, content, and revenue teams to support funnel execution.

- Ensure alignment between marketing performance and business growth goals.

Must-Have Experience (Non-Negotiable):

- Hands-on performance marketing experience in a stock trading / broking / investment platform.

- Proven track record of converting performance campaigns demat/trading account openings.

- Experience in messaging + creatives for finance/trading users.

- Applications without broking/trading platform experience will not be considered.

Key Metrics:

- Lower Customer Acquisition Cost (CAC)

- Higher Conversion Rates (Lead KYC Account Open)

- ROAS improvement and spend efficiency

- Scale monthly account openings

Who Thrives Here:

- Someone who understands stock markets, traders, and investor psychology.

- Someone who combines creative thinking + data-driven execution.

Preferred Tech & Tools:

- Google Ads, Meta Business Manager

- AppsFlyer / CleverTap / GA4 / Looker / Adjust

- Canva / Figma / Motion tools (for creative collaboration)