Yoptima Media Solutions - Senior Marketing Analyst

Key Responsibilities:

- Plan and execute email marketing campaigns using Salesforce (or equivalent CRM platforms).

- Manage website content and updates using CMS tools like WordPress.

- Create and publish a wide range of content including blog posts, eBooks, and video content.

- Lead or support organic social media campaigns, particularly for LinkedIn and other B2B platforms.

- Implement SEO best practices to enhance web visibility and organic reach.

- Support YouTube content management and video marketing efforts.

- Collaborate with cross-functional teams to align messaging and branding across marketing assets.

- (Bonus) Plan and execute paid advertising campaigns via LinkedIn Campaign Manager or other platforms.

- Leverage generative AI tools to enhance content creation and campaign efficiency.

Required Skills & Experience:

- 5 to 7 years of B2B marketing experience (SaaS preferred).

- Strong working knowledge of Salesforce (or similar CRM) for campaign execution.

- Hands-on experience with WordPress or similar CMS platforms.

- Proven ability to create marketing content: blogs, eBooks, video scripts, and more.

- Understanding of SEO fundamentals and content optimization strategies.

- Experience managing or contributing to organic social media campaigns on LinkedIn.

- Exposure to video content platforms like YouTube, including basic optimization.

- Familiarity with generative AI tools (e., ChatGPT, Jasper, Canva Magic Write).

- (Nice to have) Experience running LinkedIn paid campaigns or Google Ads