Yoptima Media Solutions - Marketing & Demand Generation Role

Description:

Key Responsibilities:

Demand Generation Strategy:

- Build, execute, and optimize a comprehensive demand generation strategy across digital channels to drive qualified leads for B2B digital media offerings.

- Develop multi-touch campaigns that align with the buyer journey and sales objectives.

- Create targeted marketing programs for specific industries, personas, and product categories.

Digital Campaign Management:

- Lead planning and execution of campaigns across paid search, paid social, display, programmatic, remarketing, and email marketing.

- Manage campaign budgets, bidding strategies, and performance metrics.

- Optimize ads, landing pages, and funnels to reduce acquisition cost and increase conversions.

Lead Nurturing & Funnel Optimization:

- Create and refine lead nurturing workflows (email drip, retargeting, personalized content).

- Increase lead-to-MQL and MQL-to-SQL conversion rates through data-backed improvements.

- Ensure consistent qualification criteria and smooth lead handoff to the sales team.

Content Strategy & Collaboration:

- Partner with content, product, and design teams to develop engaging assetsblogs, whitepapers, case studies, videos, and webinars.

- Ensure content supports account-based marketing (ABM) and demand-gen initiatives.

- Build thought leadership around digital media, advertising technology, and marketing solutions.

Marketing Automation & CRM Management:

- Own and optimize marketing automation tools (HubSpot, Marketo, Pardot).

- Manage lead scoring, segmentation, and database health.

- Ensure CRM (Salesforce/HubSpot) integration accuracy and reporting alignment.

Performance Tracking & Analytics:

- Define KPIs for lead generation, campaign ROI, CAC, conversion rates, and pipeline impact.

- Deliver actionable insights using analytics platforms (Google Analytics, Power BI, Looker).

- Present weekly/monthly performance dashboards to leadership.

Cross-Functional Collaboration:

- Work closely with Sales, Product, and Operations to ensure alignment on target accounts, lead quality, and campaign outcomes.

- Collaborate with Sales on account-based marketing (ABM) campaigns for strategic deals.

- Provide market intelligencecompetitor insights, customer behavior, industry trends.

Team Leadership:

- Lead and mentor a team of performance marketers, campaign managers, and automation specialists.

- Set goals, review performance, and build capability through training and development.

- Establish best practices for experimentation, optimization, and demand-generation success.

Experience:

- 8 to 10 years of experience in B2B digital marketing, demand generation, performance marketing, or growth marketing.

- A strong background in B2B digital media, ad-tech, SaaS, or enterprise solutions is highly preferred.

- Proven track record of building scalable demand-gen functions with measurable revenue impact.

Technical Skills:

- Hands-on experience with marketing automation tools (HubSpot, Marketo, Pardot).

- Strong expertise in paid search (Google Ads), paid social (LinkedIn Ads), and programmatic platforms.

- Proficient in CRM systems like Salesforce, HubSpot, or Zoho.

- Advanced skills in analytics tools (GA4, Power BI, Tableau).

- Knowledge of SEO, SEM, ABM, retargeting, and funnel-building strategies.

Soft Skills:

- Exceptional communication and stakeholder management abilities.

- Strong analytical and problem-solving skills with a data-driven mindset.

- Ability to handle multiple projects in a fast-paced environment.

- Leadership qualities with experience managing teams and agencies.

- Creative thinking combined with strategic planning