Experience : 7-12 yrs

Role Overview:

We're looking for a sharp, data-obsessed Performance Growth Lead who can OWN and scale new user acquisition across paid and organic channels. This role sits at the intersection of marketing, product, and analytics - translating business goals into high-performing growth strategies.

You'll be responsible for driving predictable, scalable, and efficient growth while working closely with internal stakeholders, external partners, and platform teams.

Key Responsibilities:

1. Growth Strategy & Ownership:

- Own end-to-end new user acquisition targets across channels (paid + organic)

- Design and execute performance marketing strategies to scale user growth profitably

- Identify and unlock new growth levers across channels, audiences, and creatives

- Build short-term and long-term growth roadmaps aligned with business goals

2. Channel Management & Optimization:

- Lead performance across key channels

- Paid: Google Ads, Meta, YouTube, Affiliates, Influencers, App networks

- Organic: ASO, SEO, referrals, partnerships

- Continuously optimize CAC, LTV, and conversion funnels

- Drive budget allocation decisions based on ROI and marginal returns

- Test and scale new platforms, formats, and campaign structures

3. Data-Driven Decision Making:

- Deep dive into funnel metrics: impressions - clicks - installs - activation - retention

- Build and monitor dashboards for campaign performance and cohort analysis

- Run structured A/B experiments across creatives, landing pages, and targeting

- Translate data into actionable insights and growth opportunities

4. Stakeholder Management:

Collaborate closely with:

- Product team (landing pages, app funnel optimization)

- Creative team (ad copies, videos, messaging)

- Tech/data teams (tracking, attribution, analytics)

- Communicate performance updates, insights, and strategy to leadership

- Align cross-functional teams towards growth KPIs

5. Creative & Messaging Strategy:

- Drive high-converting ad narratives with strong hooks and differentiated positioning

- Work with content teams to iterate on creatives at scale

- Understand customer psychology and translate insights into performance campaigns

6. Attribution & Martech:

- Ensure accurate tracking via tools like AppsFlyer, Firebase, GA4, etc.

- Manage attribution models and understand incrementality vs vanity metrics

- Work on improving tracking infrastructure and campaign measurement

Key Metrics Owned:

- New Users / Installs

- CAC (Customer Acquisition Cost)

- Conversion Rates (across funnel)

- Channel ROI / ROAS

Ideal Candidate Profile:

Experience:

- 4-8 years in performance marketing / growth roles

- Proven track record of scaling paid acquisition budgets significantly

- Experience in consumer internet / app-based businesses

Skills & Expertise:

Strong hands-on experience with:

- Google Ads, Meta Ads, YouTube, etc.

Deep understanding of:

- Attribution models, cohort analysis, funnel optimization

Analytical skills:

- Proficiency in Excel, SQL (preferred), data tools

- Ability to run experiments and interpret statistical significance

Soft Skills:

- Excellent stakeholder communication and alignment skills

- Structured thinking and problem-solving ability

- High ownership mindset with bias for action

- Ability to operate in fast-paced, ambiguous environments

Bonus Points:

- Experience scaling hyperlocal services / beauty / wellness platforms

- Prior work on referral loops, retention-led growth, or lifecycle marketing

- Experience in creative strategy and storytelling for performance ads

Why This Role is Exciting:

- Direct impact on business growth trajectory

- Ownership of large-scale budgets and decision-making

- Opportunity to build and experiment aggressively across channels

- Work at the intersection of marketing, product, and data