YesMadam - Manager - Product Marketing

Manager - Product Marketing

Description:

- Work closely with marketing, analytics, business and customer experience team to improve conversion funnel

- Crunching relevant data and drawing actionable insights from the same.

- Maintain and monitor relevant data points and dashboards and plan new initiatives accordingly.

- Keep the app inventory up to date basis the recent booking trends and focus categories

- Stay up-to-date with industry trends and emerging technologies related to the salon and beauty services sector and perform competitive analysis to identify trends, market gaps, and opportunities for product differentiation.

- Manage product lifecycle from ideation to launch and beyond.

- Collate requirements from multiple divisions, conduct feasibility checks and prioritize them via impact mapping.

- Coordinate with UI/UX and content team to get the designs finalized corresponding to the business requirements