Manager - Performance Marketing

Location: Noida

Experience Level: 3 to 8 Years

Education: Tier-1 college preferred

Department: Growth & Performance

About Yes Madam

Yes Madam is Indias leading at-home beauty and wellness service platform, redefining how customers experience self-care. With cutting-edge tech, premium services, and a customer-first mindset, were scaling rapidly across cities and categories.

Role Summary

We are looking for an analytically strong, ownership-driven Performance Marketing Manager to lead digital lead generation campaigns for managing supply and availability for operational cities and service categories. Youll own the performance funnel end-to-end across channels from campaign design to CPL optimization and collaborate with growth, product, tech, and creative teams.

Key Responsibilities

- Own end-to-end performance marketing for supply acquisition with clear accountability on CPL, approval rate, activation, and cost per active professional

- Lead paid acquisition across Meta, Google, YouTube, and affiliates, scaling high-intent supply while cutting low-quality volume

- Drive budget allocation and bidding decisions based on downstream metrics, not just lead volume

- Own creative performance strategy. Set direction, run rapid experiments, and institutionalize what scales

- Build repeatable, city-wise and category-wise acquisition playbooks with predictable cost and quality

Performance Marketing & Supply Lead Generation

- Lead end-to-end lead generation campaigns across Meta, Google, YouTube, and affiliate channels with a full-funnel mindset

- Actively allocate and reallocate budgets based on CPL, CAC, ROAS, LTV, and downstream lead quality metrics

- Own creative direction for lead-gen ads. Translate insights into clear briefs and rapid feedback loops with design and video teams

- Design and scale structured experimentation across landing pages, lead forms, audiences, creatives, offers, and CTAs

- Build repeatable playbooks to scale high-performing lead sources while continuously cutting waste

Data & Analytics

- Deep-dive into cohort performance, city-wise growth, and repeat rates

- Partner with analytics team to build dashboards and track performance daily

- Use high quality leads and reactivation data to feed back into top-of-funnel targeting

Cross-functional Collaboration

- Work with product teams on conversion funnel improvements (app screens, lead generation)

What Were Looking For

Must-Haves

- 3 to 8 years of experience in performance marketing, ideally in agency or app-led businesses.

- Strong grasp on Meta Ads, Google Ads (Search, UAC, Display, Performance Max), and MMP tools (e.g., Appsflyer, Adjust)

- Hands-on with campaign execution, analytics tools (GA4, SQL, Excel), and budgeting

- Prior experience managing high scale lead generation campaigns or ownership in a fast-growing startup

Good-to-Have

- B.Tech/MBA from Tier-1 college preferred

- Experience in beauty, wellness, healthcare, or hyperlocal consumer apps

- Exposure to creative strategy and understanding of user psychology

- Familiarity with tools like CleverTap, Mixpanel, or PowerBI

Why Join Yes Madam?

- A fast-scaling company solving a real pain point in beauty and wellness

- Ownership-driven roles with freedom to experiment, build and scale

- Work with a high-energy team backed by strong leadership and market traction

- Transparent performance-led growth