Yes Madam - User Growth Manager

Description:

User Growth Manager

Location: Noida

Function: Growth & Marketing

We are looking for a User Growth Manager who can scale acquisition, improve conversion funnels, drive repeat usage, and grow the Yes Madam user base through performance marketing, CRM, and strategic partnerships.

Key Responsibilities:

- Growth Funnels: Own the user journey from click booking repeat; identify drop-offs and run experiments to improve conversions.

- CRM & Retention: Work with WhatsApp, push, email, and SMS journeys to improve repeat rate and reactivation.

- Growth Strategy: Plan and execute experiments on creatives, pricing, landing pages, and communication.

- Online Partnerships: Identify and manage partnerships with apps, influencers, communities, and platforms to drive organic discovery and referral growth.

- Activations: Execute online brand activations, co-branded promotions, and digital campaigns that boost awareness and trials.

- Data & Insights: Use Mixpanel/GA4/Excel to analyze funnel performance, cohorts, and campaign outcomes.

Requirements:

- 5+ years of B2C growth experience in apps, D2C, ecommerce, wellness, or consumer tech.

- Hands-on experience with Funnels, A/B testing, and growth experiments.

- Working knowledge of CRM tools (WebEngage, MoEngage, Clevertap, or WhatsApp CRM).

- Strong analytical skills and comfort with dashboards & cohort analysis.

- Experience managing online partnerships or digital activations.

What Were Looking For:

- Experiment-first mindset

- Strong execution + ownership

- Creative + analytical balance

- Comfortable in fast-paced environments