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Job Views:  
497
Applications:  268
Recruiter Actions:  26

Posted in

IT & Systems

Job Code

1634716

Yes Madam - Product Marketing Manager - Product Growth

Posted 4 weeks ago
Posted 4 weeks ago
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4.5

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94+ Reviews

Important Skills Required:

- Undergrad degree in Computer Science or related course, with strong technical background OR MBA in marketing/product management

- Proven experience as a Product Manager in B2C environment

- Strong understanding of systems thinking

- Strong communication and collaboration skills, with the ability to work effectively across cross functional teams

- Should be comfortable with ambiguity, believe in first principles and have the skill to transform broad ideas into action plans.

- Should have business acumen to appreciate and understand levers for business growth and profitability.

- Understanding of UI/UX design and basic wireframing and how it impacts user journey

- Should be comfortable working in a fast paced environment, solving new problems and driving initiatives every single day.

- Have a strong analytical mindset and be able to draw insightful conclusions by looking at data

Job Description :

- Work closely with marketing, analytics, business and customer experience team to improve conversion funnel

- Crunching relevant data and drawing actionable insights from the same.

- Maintain and monitor relevant data points and dashboards and plan new initiatives accordingly.

- Keep the app inventory up to date based on the recent booking trends and focus categories

- Stay up-to-date with industry trends and emerging technologies related to the salon and beauty services sector and perform competitive analysis to identify trends, market gaps, and opportunities for product differentiation.

- Manage product lifecycle from ideation to launch and beyond.

- Collate requirements from multiple divisions, conduct feasibility checks and prioritize them via impact mapping.

- Coordinate with UI/UX and content team to get the designs finalized corresponding to the business requirements

- Discuss requirements with the engineering team providing business context, estimating the effort required and creating sprint plans to achieve deployment on time.

- Work closely with the engineering and design teams on a day to day basis to resolve challenges and ensure smooth user experience.

- Ensure proper testing of the features before deployment, by collaborating with the quality assurance team.

- Interviewing customers to find out what they are using our existing products for and inventing ways we can solve those problems even better that our customers haven't imagined.

- Ensure proper documentation of all requirements, workflows and features

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Posted By

Job Views:  
497
Applications:  268
Recruiter Actions:  26

Posted in

IT & Systems

Job Code

1634716

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