Product Manager - Conversion

Position: Product Manager - Conversion Experience 4+ Years

Location: Noida, Sector 63 (Work From Office)

Working Days: 5 Days

Department: Product

About YES MADAM:

YES MADAM is a technology-driven at-home salon and wellness platform, making beauty and wellness services convenient, accessible, and personalized. Since 2017, the company has been building a strong presence across India through its app-led service experience, technology, and customer-first approach.

About the Role:

We are looking for a data-driven and execution-focused Product Manager - Conversion to own and improve the end-to-end customer conversion journey on our consumer app. The role will focus on identifying funnel drop-offs, reducing friction across discovery and booking, and driving measurable improvements in conversion, order value, and revenue. You will work closely with Design, Engineering, Analytics, Marketing, and Business teams to turn customer and business insights into impactful product experiences.

Key Responsibilities:

- Own the end-to-end conversion funnel, from app entry and service discovery to selection, cart, checkout, and successful booking.

- Identify customer journey friction and drop-off points through funnel analysis, behavioural data, customer feedback, and usability insights.

- Define and drive the product roadmap for improving visit-to-booking conversion, checkout completion, and revenue outcomes.

- Develop hypotheses, prioritize opportunities by expected impact, and run structured A/B tests and experiments.

- Improve app journeys, navigation, service discovery, pricing and offer presentation, cart experience, and checkout flows.

- Partner with UI/UX, Engineering, Analytics, Marketing, and Operations to deliver conversion-focused product initiatives.

- Use product analytics, dashboards, session recordings, and heatmaps to understand user behaviour and validate opportunities.

- Create clear PRDs, user stories, acceptance criteria, and success metrics; manage initiatives from discovery through launch and post-launch analysis.

- Explore personalization, recommendations, and relevant nudges to reduce decision friction and improve booking propensity.

- Continuously monitor product performance and communicate learnings, outcomes, and next steps to stakeholders.

Required Skills:

- 4+ years of experience in Product Management, preferably in B2C, D2C, e-commerce, or consumer internet businesses.

- Strong, hands-on experience in conversion rate optimization (CRO), growth product management, and funnel optimization.

- Experience managing consumer-facing mobile app journeys and transactional flows; app-first B2C experience is strongly preferred.

- Proven ability to design experiments, run A/B tests, interpret results, and translate insights into product decisions.

- Strong understanding of customer behaviour, UX principles, checkout optimization, and purchase/booking journeys.

- Comfortable working with product analytics platforms such as Mixpanel, Amplitude, GA4, CleverTap, or similar tools.

- Working knowledge of SQL and the ability to independently investigate product performance data.

- Strong problem-solving, prioritization, stakeholder management, and communication skills.

- Ability to balance customer experience, technical feasibility, and business impact in a fast-paced environment.

AI & Technical / Analytical Knowledge:

- Good understanding of product analytics, event tracking, funnel instrumentation, cohort analysis, and experimentation.

- Ability to work with dashboards and data to identify trends, diagnose conversion issues, and measure business impact.

- Awareness of personalization and recommendation-led experiences is an advantage.

Success Metrics:

- Improvement in overall app conversion rate and visit-to-booking conversion.

- Higher service-selection-to-checkout and checkout-completion rates.

- Reduction in cart abandonment and key journey drop-offs.

- Improvement in average order value (AOV) and revenue per visitor / user.

- Consistent delivery of validated experiments with measurable conversion impact.

- Improved customer journey quality through reduced friction and better user experience.

Why Join YES MADAM:

Be part of a fast-growing, technology-led consumer business where product decisions have a direct impact on customer experience and business growth. Work with cross-functional teams, take ownership of high-impact product problems, and help shape the digital experience of a large and growing customer base.