Yes Madam - Performance Marketing Role - OTT Ads

Description :

Location : Noida sector 63

Working Days : 6 days a week(work from office only)

We are looking for a Brand Marketing Lead who can build, scale, and optimise large-scale brand campaigns. You must be analytically strong, insight-driven, and capable of blending brand thinking with measurable business outcomes.

What Youll Own

- Architect and scale high-impact brand campaigns across TV, digital, outdoor, influencers & content.

- Build the brand narrative, positioning, and communication pillars that the country will remember.

- Take charge of brand KPIs - awareness, consideration, trust, WOM, and brand lift.

- Work hand-in-hand with performance to ensure brand drives measurable growth.

- Deep-dive into data, consumer research, MMM, and creative analytics to optimize every rupee.

- Spot cultural moments, category gaps, and insight-led opportunities before the market does.

Were Looking For?

- 4-6 years in brand marketing/brand strategy with proven experience scaling brand campaigns.

- Someone who is equally creative and analytical.

- Comfortable owning big budgets, big campaigns, and big outcomes.

- A doer with high ownership, speed, and obsession for quality.

- Background from FMS Delhi, IIM A/B/C, IITs, MDI, or experience at top consulting firms.

- Experience in high-growth Internet, consumer services, or D2C brands.