Profile : Performance Marketing Manager Location: Noida Sector-63 Salary : upto 12 lpa JD FOR PERFORMANCE MARKETING MANAGER : As a Performance Marketing Manager, you will play a pivotal role in driving the growth of our business by developing and executing performance-driven marketing strategies. You will be responsible for managing digital advertising campaigns, optimizing conversion funnels, and analyzing data to maximize ROI. This role requires a data-driven mindset, strong analytical skills, and expertise in digital marketing channels. Key Responsibilities : Digital Advertising Campaigns: - Develop, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels. - Manage budgets, bid strategies, and ad creatives to ensure cost-effective acquisition of leads or customers. - Conduct A/B testing to refine ad copy, creatives, and landing pages for optimal performance. Conversion Rate Optimization (CRO) : - Analyze website traffic and user behavior to identify opportunities for improving conversion rates. - Collaborate with the web development team to implement CRO strategies, including A/B tests, landing page optimizations, and user experience enhancements. Data Analysis and Reporting : - Monitor and analyze key performance metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other relevant KPIs. - Generate regular performance reports and provide actionable insights to optimize marketing strategies.Keyword and Market Research : - Conduct keyword research and competitor analysis to identify growth opportunities and stay ahead of market trends. - Stay up-to-date with industry best practices and emerging trends in digital marketing. Collaboration and Cross-Functional Support : - Work closely with the creative team to develop ad creatives that align with marketing goals. - Collaborate with the content team to ensure landing pages and website content are optimized for conversions. - Coordinate with other marketing teams to maintain brand consistency and alignment across campaigns. Budget Management : - Manage the performance marketing budget effectively and allocate resources based on campaign priorities and ROI. Testing and Experimentation : - Continuously test and experiment with new advertising channels, ad formats, and targeting options to drive growth. Qualifications : - Bachelor's degree in Marketing, Business, or a related field; MBA preferred. - Proven experience in performance marketing, digital advertising, or related roles with a minimum of 5 years of experience. - Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools. - Strong analytical skills with the ability to translate data into actionable insights. - Experience with A/B testing, conversion rate optimization, and landing page best practices. - Knowledge of SEO and SEM best practices. - Excellent project management skills and ability to manage multiple campaigns simultaneously. - Strong communication skills, both written and verbal. - Creative problem-solving skills and a passion for staying updated on industry trends. - Familiarity with marketing analytics and reporting tools. - Ability to work independently and as part of a cross-functional team. This Performance Marketing Manager role offers an exciting opportunity to make a significant impact on our business's growth by leveraging data-driven strategies and optimizing marketing performance. If you are a results-driven marketer with a track record of delivering ROI through digital advertising, we encourage you to apply. Note : Candidate min 2 yr exp from App Marketing /Mobile Marketing is preferred

Noida

Yes Madam - Manager - Performance Marketing 

Job Description for Yes Madam - Manager - Performance Marketing  in YesMadam  in  Noida for (2-5) years of experience. Apply Now!