Creative Design Manager at Yes Madam

Location: Noida

We are looking for a Creative Design Manager to lead our multidisciplinary content design team across visual design, motion design and content writing.

You will define how customers understand, experience and perceive our services across the customer journey.

You will shape the narrative behind our services, create the visual language that brings those stories to life, and build scalable content systems that help Yes Madam communicate consistently across the app and customer touchpoints.

Your job is to turn complexity into clarity and information into experiences.

Customers should be able to look at a Yes Madam service and quickly answer: What is this service? Is this right for me? What will happen? What will I get? Can I trust it? Why should I book it?

You will lead the team in answering these questions through a combination of compelling storytelling, thoughtful visual design, motion, education and meaningful content.

The team should create work that is clear enough to understand for the users, compelling enough to desire and trust without getting overwhelmed.

This role sits at the intersection of content, design, customer psychology, brand and product experience.

What will you own:

- Build and lead an AI-first content and creative function, rethinking how ideas are conceived, produced, reviewed and scaled.

- Define the storytelling strategy for Yes Madam's services, categories and customer journeys.

- Define the creative strategy and set the creative bar for copy, visual design, imagery, motion and digital storytelling.

- Turn complex information into simple, intuitive and engaging experiences.

- Lead a multidisciplinary team of Content Writers, Visual Designers and Motion Designers.

- Build frameworks that help customers discover, understand, compare and choose services.

- Develop premium, mobile-first visual storytelling across the app and other digital touchpoints.

- Identify moments where content can reduce confusion, build trust and improve conversion.

- Create systems, templates and guidelines that allow the team to produce high-quality creative at scale.

- Partner with Category Teams, Product and Design to solve customer and business problems through content and creative.

- Establish strong creative review and feedback mechanisms and continuously raise the quality bar.

- Use data, experimentation and customer feedback to understand which stories, messages, visual treatments and formats drive better outcomes.

What we're looking for:

Experience:

- 9+ years of creative experience

- 3+ years of experience leading teams

- Experience working in consumer internet, D2C, beauty, wellness, lifestyle, e-commerce or other high-volume digital businesses is a plus