Yes Madam - Assistant Marketing Manager - PR & Brand Marketing - Skincare Brand

Description:

Job Role: Assistant Marketing Manager- PR & Brand Marketing (Skincare Brand)

Location: Noida

A new luxury skincare brand, is looking for a Public Relations and Marketing leader with a strong grip on brand storytelling, a proven record of building management for luxury, personal care or beauty brands, the ability to create fresh and impactful marketing campaigns, a sharp creative eye, deep knowledge of the social influencer and digital PR landscape, solid resource planning and management skills, and well-established media relationships.

Responsibilities:

- Maintain and strengthen the brand voice.

- Lead PR and Marketing communication strategies along with other initiatives as an assistant

brand manager

- Collaborate closely with internal teams to ensure every marketing and communication plan stays true to brand identity.

- Track competitor activity and spot opportunities to strengthen and differentiate our brand positioning.

- Build and nurture strong relationships with journalists, editors, beauty writers, influencers, and key media partners.

- Ensure steady and high-quality coverage across print, digital, social, and influencer channels.

- Set clear goals and direction for agencies, ensuring all initiatives drive meaningful visibility and impact.

- Create thoughtful media and communication strategies for launches, seasonal moments, and brand-led campaigns.

- Oversee brand presentations and pitches, ensuring they are compelling, consistent, and aligned with our ethos.

- Lead and coordinate all brand events from planning to execution, ensuring cohesive storytelling across touchpoints.

- Drive influencer strategy and coordination, selecting the right voices, and ensuring strong content synergy.

- Strengthen digital PR and influencer-led visibility through curated content and relationship building.

- Be involved in all brand-led marketing initiatives, including working with branding agencies, market research, and insights.

- Manage and coordinate with internal teams (social, influencer marketing, copywriting, product)

What you should bring:

- 5-8 years of experience in Brand Management including PR, brand communication, online marketing & influencer marketing.

- Past marketing exposure with luxury, skincare or makeup brands.

- Strong writing, communication, and relationship-building skills.

- Comfort with both strategy and hands-on execution.

- A good eye for detail and strong leadership and team management capabilities.