At YAAS!, we help brands transform into creators. Our content drives 400M+ views every month and we've partnered with leading brands like Zepto, Zerodha, Cleartrip, GoKwik, Vodafone-Idea and Zoho. We handle everything - scripting, shooting, acting, AI avatars, editing, uploading and beyond. Founded by some of India's leading creators, YAAS! is powered by a hotshot team that comprises the best talent in the industry and a buzzing, high-energy work environment.

We're now looking for someone to head influencer partnerships - a leader who builds strong networks, drives impactful collaborations and makes campaigns deliver results.

We are now looking for a Head of Influencer Marketing who can develop and lead strategies that amplify Yaas channels, expand reach and foster brand traction via creative influencer partnerships.

Key Responsibilities:

- Establish, expand and continuously maintain a dynamic repository of Micro, Nano, and Macro influencers across diverse content niches, ensuring on-demand activation of collaborations.

- Design and lead influencer marketing strategies aligned with client channel objectives, subscriber growth and engagement targets.

- Continuously identify, vet, onboard and nurture influencer talent - ensuring relevance, credibility, and alignment with brand values.

- Oversee end-to-end influencer campaigns, from outreach and negotiations to contracting, execution and performance tracking.

- Lead high-stakes negotiations to deliver cost-effective yet high-impact collaborations, balancing ROI with long-term relationship building.

- Define and monitor campaign KPIs (reach, engagement, subscriber growth, conversions), leveraging insights to refine strategy and maximize impact.

- Work closely with account management and creative teams to ensure influencer efforts are seamlessly integrated into channel growth strategies.

- Stay ahead of content, platform and influencer marketing trends to keep Yaas and its clients at the cutting edge.

- Mentor and lead a team of influencer marketing managers/executives, setting best practices, processes, and a high-performance culture.

Qualifications:

- 4 to 10 years of proven experience in influencer marketing, ideally at agencies or large/high-growth consumer brands

- Comes with a strong, ready-to-activate network of Micro, Nano, and Macro influencers across categories.

- Proven track record of owning large influencer marketing budgets with full accountability for outcomes and P&L.

- Exceptional negotiation skills with a demonstrated ability to optimize costs without sacrificing quality or impact.

- Experience in building, leading and scaling high-performing teams.

- Strong analytical mindset paired with creative problem-solving capabilities.

- In-depth understanding of social media marketing and evolving platform trends.

Pro

Follow Up

Didn’t find the job appropriate? Report this Job

Posted By

Rashika Bhagat

Founder's Office at YAAS

Last Active: 15 September 2025

Job Views:
179

Applications: 32

Recruiter Actions: 10

Posted in

Sales & Marketing