Description:

Job Title: Vice President of Marketing

Location: Bengaluru, India (On-site)

Company: Xoxoday

Employment Type: Full-Time

About Xoxoday

Xoxoday powers rewards, incentives, and loyalty programs for more than 5,000 global companies, including leading enterprises such as Stanley Black & Decker, Mahindra Group, Infosys, Tesco, AT&T, and H&M. With an annual GMV exceeding $1B and a robust ecosystem of 250+ app integrations (MS Teams, Slack, HubSpot, Salesforce, and more), we enable organizations to engage, motivate, and retain their most valuable stakeholders.

Our solutions support initiatives across dealer commissions, sales incentives, influencer loyalty, employee recognition, partner engagement, and channel motivation, helping enterprises achieve measurable business outcomes. With presence across 9 global offices, including the US, Xoxoday offers global reach, enterprise-grade security, and flexible pricing tailored to modern business needs.

Role Overview

We are seeking a strategic, data-driven, and highly experienced Vice President of Marketing to lead Xoxodays global B2B marketing efforts. This is a full-time, on-site leadership role based in Bengaluru, responsible for building and scaling multi-channel marketing programs across SEO, paid acquisition (AdWords), ABM, events, customer marketing, product marketing, and funnel acceleration.

This role carries strict SQL (Sales Qualified Lead) and deal-log targets, requiring proven expertise in designing high-impact marketing engines that can scale globallyespecially across the US B2B/SaaS market. The ideal candidate brings strong leadership skills, deep understanding of modern AI-driven marketing stacks, and the ability to collaborate with cross-functional teams to fuel revenue growth.

Key Responsibilities

Strategic Leadership & Vision

- Define and own the global marketing strategy for demand generation, product positioning, brand visibility, and pipeline acceleration.

- Lead end-to-end marketing planning, execution, and performance management across multiple geographies and channels.

- Develop strategies aligned with business goals for revenue growth, market expansion, and competitive differentiation.

Demand Generation & Funnel Acceleration

- Build and scale high-performing demand generation engines across SEO, SEM, paid channels, ABM, and email automation.

- Own SQL-generation targets and ensure marketing pipeline directly contributes to global sales goals.

- Implement advanced attribution models to optimize marketing investments and demonstrate channel ROI.

- Drive funnel optimization, nurturing flows, and conversion programs to accelerate movement from MQL - SQL - closed-won.

Product Marketing & GTM Leadership

- Lead Product Marketing (PMM) efforts in messaging, positioning, competitive intelligence, and GTM strategy.

- Work closely with Product and Sales teams to define value propositions, launch motions, and content strategies.

Customer Marketing & Retention

- Build a robust customer marketing function focused on retention, upsell, cross-sell, and advocacy.

- Develop customer programs such as user groups, case studies, success stories, and NPS/engagement initiatives.

Brand, Content, and Thought Leadership

- Oversee content creation across blogs, whitepapers, case studies, webinars, videos, and product collateral.

- Strengthen Xoxodays brand presence through thought leadership initiatives, influencer programs, and PR strategies.

- Utilize AI-driven tools to scale content, personalization, automation, and real-time insights.

Events & ABM Execution

- Lead global field marketing and event strategiesincluding enterprise conferences, partner summits, webinars, and virtual events.

- Oversee ABM campaigns targeting strategic enterprise accounts, with personalized content, experiences, and messaging.

Team Leadership & Cross-functional Collaboration

- Lead, mentor, and scale a large global marketing team covering acquisition, performance, PMM, events, design, and content.

- Partner closely with Sales, Customer Success, RevOps, and Product teams to drive alignment and GTM success.

- Establish a culture of experimentation, innovation, accountability, and data-driven decision-making.

Analytics, Reporting & Operational Excellence

- Define KPIs across pipeline, SQLs, CAC, ROAS, LTV, conversion rates, and channel performance.

- Oversee dashboards, forecasting, and reporting for executive visibility.

- Optimize marketing processes, martech stack, and automation systems to enable scale and efficiency.

Qualifications & Requirements

Experience

- 8-12 years of experience across B2B marketing roles, with leadership experience in scaling global teams.

- Mandatory experience in B2B and/or SaaS marketing for the USA region - deep knowledge of the US enterprise buying landscape is essential.

- Proven track record of leading large, cross-functional marketing teams.

- Strong background in the technology or software industry; loyalty or incentives industry expertise is a strong plus.

Skills & Competencies

- Deep understanding of AI-driven marketing tools, automation platforms, analytics, and modern martech stacks.

- Strong communication skills, including the ability to articulate complex technology solutions.

- Expertise in content strategy, technical marketing, and storytelling.

- Exceptional organizational, multitasking, and project management skills.

- Ability to work independently in high-pressure environments while collaborating effectively across teams.

- Strong analytical mindsetcomfortable with experimentation, data interpretation, and performance optimization.

Education

- Bachelors degree in Business, Marketing, Communications, or a related field.

- MBA is a plus but not mandatory.

Why Join Xoxoday?

- Opportunity to lead marketing for a globally recognized and fast-growing SaaS company.

- High visibility and ownership across revenue, growth, and brand outcomes.

- Work with a forward-thinking team leveraging cutting-edge marketing and AI technologies.

- Competitive compensation, leadership autonomy, and a culture focused on innovation and excellence.