Xoxoday - Product Marketing Manager

We are looking for a dynamic and data-driven Associate Product Marketing Manager to help define and execute our go-to-market (GTM) strategies. In this role, you will collaborate closely with cross-functional teams to drive sales enablement, gather competitive intel, improve product positioning and revenue growth. If you are passionate about understanding customer needs, building impactful marketing strategies, and working in a fast-paced SaaS environment, we'd love to hear from you.

Key Responsibilities

- Regularly engage with customers and prospects to gather qualitative and quantitative insights.

- Define and execute effective GTM strategies, ensuring alignment with overall business goals. Work with stakeholders across product, sales, marketing, and partnerships to drive adoption and revenue growth.

- Develop sales playbooks, enablement materials, and marketing assets to support sales teams. Partner with sales teams to optimize messaging, positioning, and outreach efforts.

- Collaborate with marketing teams to drive demand generation campaigns, optimize conversion funnels, and improve lead acquisition efforts.

- Analyze the competitive landscape, identify market opportunities, and define positioning strategies to differentiate our offerings.

- Work closely with product managers, sales teams, customer success, and marketing teams to ensure alignment across teams for successful product launches and feature adoption.

- Leverage analytics tools to measure the effectiveness of marketing strategies, optimize marketing spend, and continuously improve performance.

Requirements

We are looking for an enthusiastic and motivated individual who thrives in a collaborative environment. While meeting all the criteria is not mandatory, here are the key qualifications we are seeking:

- 3+ years of experience in product marketing, marketing, or product management, preferably in SaaS or B2B technology.

- Experience driving marketing or growth initiatives throughout a product's lifecycle, from launch to adoption and scaling.

- Hands-on experience with tools such as Google Analytics, Google Ads, CRM platforms, and other analytical tools.

- Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.

- Excellent communication and storytelling skills to craft compelling messaging and positioning.

- Prior experience working in US market is a plus.

- Ability to work cross-functionally and thrive in a fast-paced, high-growth environment.