Location: Bangalore, India (with significant international travel).

Reports to: Chief Marketing Officer.

Team Size: Manages 1-2 direct reports.

About Xoxoday.

Xoxoday is a global rewards and engagement platform serving 5,000 enterprises across 175 countries, processing over $1 billion in annual transactions.

Our product suite includes Empuls (employee engagement), Plum (global rewards marketplace), Compass (sales commission automation), and Loyalife (customer/channel loyalty programmes).

Following our recent $70 million funding, we're accelerating growth across India, GCC, SEA, Africa, and North America.

Role Overview:

- The AVP - Field Marketing will lead our global events strategy and execution, driving lead generation and prospect engagement across multiple geographies and product lines.

- This role demands a strategic thinker who can translate business objectives into high-impact field marketing programmes whilst maintaining hands-on excellence in execution.

- You'll orchestrate 100-150 annual events including 3rd party sponsorships and exclusive closed-door executive roundtables that accelerate pipeline velocity across our enterprise client base.

Key Responsibilities Strategy & Planning:

- Develop annual and quarterly field marketing strategies aligned with revenue targets and geographic expansion priorities across India, GCC, SEA, Africa, and USA.

- Analyse regional market dynamics and buyer behaviour to inform event selection.

- Build data-driven event selection frameworks that prioritise ROI, audience quality, and strategic market entry.

Execution & Operations:

- Plan and execute events including trade shows, conferences, and closed-door executive roundtables.

- Manage end-to-end event logistics: vendor selection, venue negotiation, booth design, branding, collateral production, and on-ground activation.

- Oversee event calendar and budget allocation (USD 500-800K annually) across priority geographies.

- Create localised, culturally relevant experiences for regional markets, particularly in GCC, KSA, and SEA.

- Coordinate with SDR teams on pre-event prospecting, event-day engagement, and post-event follow-up.

- Manage relationships with local vendors, industry associations, and regional bodies.

- Lead your direct report and collaborate with the SDR team whilst maintaining hands-on involvement in execution.

Performance & Analytics:

- Track lead generation metrics, pipeline contribution, cost per lead, cost per opportunity, and event ROI.

- Conduct post-event analysis including attendee feedback, lead quality assessment, and conversion rates.

- Maintain dashboards in HubSpot showing real-time event performance and pipeline attribution.

- Present quarterly business reviews with insights and recommendations for strategic adjustments.

- Implement continuous optimisation frameworks for messaging, formats, and audience targeting.

Key Performance Indicators:

- Qualified leads generated per event and annually.

- Total pipeline value influenced and sourced by field marketing.

- Lead-to-opportunity and opportunity-to-close conversion rates.

Event ROI:

- Revenue influenced vs investment.

- Cost per qualified lead and cost per opportunity by geography.

- Strategic event coverage across all priority markets.

Required Qualifications:

- 5-7 years of B2B events marketing experience in technology, SaaS, or fintech.

- Proven track record managing multi-geography event programmes with measurable pipeline impact.

- Advanced proficiency with HubSpot and marketing automation platforms.

- Strong analytical capabilities with experience building event ROI models.

- Exceptional stakeholder management skills with C-suite and Sales leadership.

- Outstanding project management across multiple concurrent initiatives.

- Cultural sensitivity for diverse markets, particularly GCC/MENA regions.

- Degree in Marketing, Business, Communications, or related field.

- Willingness to travel frequently (40-50 PERCENT ) for event execution.

Essential Attributes:

- Strategic thinking with hands-on execution excellence.

- Data-driven decision making with meticulous attention to detail.

- Entrepreneurial mindset comfortable with lean resources.

- Collaborative approach across sales, marketing, and product teams.

- Agile and thrives in fast-growth, dynamic environments.

Why Join Xoxoday?

Shape field marketing strategy for a high-growth global platform, working across diverse markets with world-class enterprise clients.

This role offers significant visibility with senior leadership and strategic impact on revenue growth.

Locations: Bangalore.