Xneeti - Meta Ad Role - Media Buying

Job Title: - Meta Sales (US Market)- PPC

Type: Full-Time

Team: Growth Marketing (Performance)

Location: Remote-friendly (Gurgaon preferred)

About Xneeti

Xneeti is a fast-growing tech platform helping Indian brands expand and scale in international markets. Backed by leading seed investors and featured in publications like VCCircle, we're building the backbone of cross-border e-commerce from India.

We're hiring a Performance Marketing Manager focused on Meta (Facebook & Instagram) ads for the US market. If you're passionate about scaling DTC brands and have a strong performance mindset, we'd love to meet you.

What You'll Do?

- Lead Meta Advertising Strategy

- Plan, launch, and scale high-performing paid campaigns on Facebook & Instagram.

- Drive efficient customer acquisition with strong ROAS, low CAC, and net-new customer growth.

- Own the Full Funnel

- Design and execute strategies across the funnel-from awareness to conversion-tailored to US consumer behavior.

- Guide Creatives That Convert

- Collaborate with designers and copywriters to create scroll-stopping ads and test variations for optimal results.

- Manage Targeting & Tracking

- Leverage Meta Pixel data, server-side events, and CRM inputs to build custom/lookalike audiences and improve retargeting effectiveness.

- Budgeting & Forecasting

- Take ownership of monthly ad spends, track pacing, and align performance to revenue goals through weekly insights and forecasts.

- Analyze & Optimize Performance

- Use Meta Ads Manager, Google Analytics, and internal dashboards to turn data into actionable improvements.

What We're Looking For?

- 2-5 years of hands-on experience managing Meta ads for DTC brands.

- Proven experience with the US market is a strong advantage.

- MBA from a Tier-1 institute is required.

- Strong command of key performance metrics (ROAS, CAC, CTR, CPM, AOV, LTV).

- Demonstrated success scaling Meta ad spend from $10K to $100K+ per month while maintaining profitability.

- Data-driven thinker with excellent communication and project ownership skills.

- Comfortable working with cross-functional teams and across time zones.