Growth & GTM Lead - B2B SaaS

Location: Gurgaon | Work Mode: On-site | Reports to: Founders

About Xneeti:

Xneeti is an AI-native retail media management platform helping Amazon businesses improve advertising, content, profitability and marketplace operations. Backed by B Capital and Good Capital, we are building technology for the next generation of e-commerce and retail media.

The Role:

We are looking for a Growth & GTM Lead to work closely with the founders and own Xneeti's demand generation and growth engine. This is a high-ownership individual contributor role for someone who can build GTM strategies, identify growth opportunities and execute them end-to-end. You will be responsible for creating qualified pipeline through organic, inbound, owned and partner-led channels.

What You'll Own:

- Build and execute GTM and demand-generation strategies across target segments, positioning, messaging, channels and campaigns.

- Own qualified pipeline generation through organic and inbound channels, with clear accountability for growth outcomes.

- Develop and execute growth initiatives across SEO, content, LinkedIn, communities, webinars, conferences, events and other organic channels.

- Own email marketing campaigns, lead nurturing and lifecycle communication, including segmentation, campaign strategy and automated sequences.

- Work with CRM and marketing automation systems to manage lead journeys, segmentation, scoring, nurture workflows and campaign tracking.

- Optimise the website and landing pages to improve organic traffic -> lead -> qualified opportunity conversion.

- Identify, build and manage referral, co-marketing and ecosystem partnerships with agencies, software companies, consultants, aggregators, marketplace service providers and other relevant partners.

- Develop partner-led demand generation through joint webinars, events, content, referrals and co-marketing initiatives.

- Identify and launch new 0 -> 1 growth initiatives, taking them from strategy to execution and measurable results.

- Work closely with founders on market positioning, messaging, GTM experiments and growth priorities.

- Explore AI search visibility / AEO and emerging organic acquisition opportunities.

- Analyse funnel performance, identify bottlenecks and continuously experiment with new channels and approaches.

- Build repeatable growth processes rather than relying on one-off campaigns.

What We're Looking For:

- 4 - 7 years of experience in Growth Marketing, Demand Generation, GTM, Marketing Strategy or a related role.

- Strong B2B SaaS experience is essential.

- Proven experience developing and executing GTM strategies.

- Experience generating qualified pipeline through organic, inbound, owned or partner-led channels.

- Experience working closely with founders / senior leadership in a high-ownership environment.

- Strong experience in partnerships and ecosystem-led growth.

- Hands-on experience with email marketing, CRM, marketing automation and lead nurturing.

- Experience with SEO, website optimisation and organic conversion.

- Experience generating demand through webinars, conferences, events, communities and co-marketing.

- Experience launching new growth initiatives from 0 -> 1.

- Strong analytical, communication and execution skills with a bias towards measurable outcomes.

- US market experience is strongly preferred.

- Agency experience is a plus.

Education:

- Tier-1 MBA or Tier-1 engineering college preferred.

- Strong academic background combined with relevant startup, B2B SaaS, growth or GTM experience.

You'd Be a Strong Fit If:

You've independently built a GTM or demand-generation strategy, worked directly with founders, generated pipeline through organic channels, built ecosystem partnerships, run email/CRM automation, and can take a growth initiative from idea -> strategy -> execution -> measurable outcome. This is a single-owner role. You should be comfortable being both the strategist and the hands-on executor.