Company Description.
Xerago is a Digital Impact Consulting and Services company that helps senior managers across digital, technology, and marketing functions in mid-market and large enterprises to deliver impact on customer-facing digital priorities.
With over 15 years of experience, Xerago has partnered with 50+ global clients across 25 countries, delivering enterprise marketing automation and innovative solutions.
Recognized for its expertise in AI, ML, Martech, and creative UX, Xerago drives strategic campaigns and data-driven marketing.
Clients span various industries including Financial Services, Retail, Technology, and Hospitality.
Role Description:
- This is a full-time on-site role located in Chennai for a Senior Marketing Data Analyst.
- The Senior Marketing Data Analyst will be responsible for analyzing marketing data, developing actionable insights, and crafting data-driven marketing strategies.
- Day-to-day tasks include performing data engineering, measurement & attribution, and leveraging analytics tools for business intelligence.
- The role also involves collaborating with cross-functional teams to optimize marketing campaigns and drive customer engagement.
Qualifications:
- Proficiency in Data Analysis, Business Intelligence (BI), and Analytics tools.
- Experience with Measurement & Attribution for accurate tracking and analysis.
- Skills in Data Engineering, AI & ML application, and Customer Data Platforms (CDP).
- Understanding of Martech, Digital Apps, and Mobility solutions.
- Strong analytical skills with the ability to interpret complex data sets.
- Excellent written and verbal communication skills.
- Ability to work collaboratively with cross-functional teams.
- Experience in the marketing or technology industry is preferred.
- Bachelor's degree in Marketing, Data Science, Statistics, or a related field.
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