Role: Manager Brand, Marketing & Communications

Function: Marketing

Reporting to: Chief Growth Officer & Managing Director

Location: Mumbai

About XED:

XED is a premier global executive education organization committed to shaping the next generation of senior leaders. We collaborate exclusively with Ivy League universities and other world-class academic institutions to design and deliver high-impact online and hybrid programs.

Our participants, predominantly CXOs and senior professionals with more than two decades of experience, engage in rigorous, future-focused learning journeys that equip them to navigate complex business environments, lead transformation and drive strategic impact.

Our mission is to elevate leadership capability, catalyze innovation and create measurable, long-term value for individuals and organizations worldwide.

XED is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, background, age, or belief.

Website: www.xed.io

Role Purpose:

The Manager Brand, Marketing & Communications will lead XED's Brand, Marketing and Communications function, serving as the custodian of the organization's global brand and market presence. Working closely with the senior leadership team, the incumbent will develop and execute integrated marketing strategies that strengthen brand positioning, elevate thought leadership and drive business growth across Public Programs and Enterprise Business.

This is a high-impact, high-visibility role requiring a strategic yet hands-on leader who can independently lead the entire marketing lifecycle from brand strategy and corporate communications to digital marketing, content, executive events and demand generation while collaborating with university partners, external agencies and key stakeholders to deliver a consistent, premium brand experience across every touchpoint.

Detailed Responsibilities:

Brand Strategy & Management:

- Develop and own XED's brand strategy, positioning and market identity.

- Serve as the custodian of the XED brand and university partner brand guidelines.

- Ensure a consistent and premium brand experience across all customer touchpoints.

Marketing Strategy & Execution:

- Develop and execute integrated marketing strategies to drive brand awareness, customer acquisition and business growth.

- Plan and execute multi-channel marketing campaigns across digital and offline platforms.

- Track campaign performance and optimize marketing effectiveness and ROI.

Communications & Content:

- Lead all internal and external communications, thought leadership and executive branding initiatives.

- Develop marketing collateral, presentations, brochures, digital creatives, websites, social media content and communication assets.

- Manage corporate communications, PR and employer branding initiatives.

Digital Marketing & Brand Experience:

- Manage website, SEO, social media, email marketing and marketing automation.

- Conceptualize and execute executive events, CXO forums, webinars and brand engagement initiatives.

- Ensure a seamless and premium customer experience across all brand interactions.

Stakeholder & Agency Management:

- Partner with the management team to drive strategic marketing initiatives aligned with business priorities.

- Collaborate with university partners, agencies, media partners and vendors to deliver high-quality marketing outcomes.

- Manage marketing budgets, timelines and end-to-end project execution.

Market Intelligence & Innovation:

- Monitor market trends, customer insights and competitor activity to identify growth opportunities.

- Leverage AI-powered marketing tools and emerging technologies to improve productivity, personalization and campaign effectiveness.

Functional Competencies:

- Brand Strategy & Integrated Marketing

- Marketing Communications & Content Strategy

- Digital Marketing & Demand Generation

- Marketing Analytics & Business Insights

- Stakeholder, Agency & Project Management

- Event & Brand Experience Management

Behavioural Competencies:

- Strategic Thinking & Business Acumen

- Executive Presence & Influencing Skills

- Ownership & Accountability

- Strategic & Hands-on Execution

- Collaboration & Stakeholder Management

- Execution Excellence & Agility

Educational Qualification:

MBA/Post Graduate Degree in Marketing, Brand Management, Communications or a related discipline from a premier Indian or global B-School (e.g., IIMs, ISB, XLRI, SPJIMR, MDI, IIFT, FMS Delhi).

Experience:

1 - 3 years of experience in Brand, Marketing and Corporate Communications within premium B2B, consulting, executive education, technology, professional services or other knowledge-led organizations.

- Proven experience in brand strategy, integrated marketing, digital marketing, corporate communications and thought leadership.

- Demonstrated ability to independently lead high-impact marketing initiatives while working closely with CXOs and senior leadership.

- Strong project management, stakeholder management and agency management capabilities.

- Excellent written, verbal and presentation skills with strong business acumen.

Professional Growth & Career Advancement:

As the Manager Brand, Marketing & Communications, you will lead the brand, marketing and communications function for XED, shaping the market presence of a globally respected executive education organization that partners with Ivy League universities. Working closely with the leadership team, you will own the end-to-end brand and marketing agenda, driving strategic initiatives that strengthen brand equity, enhance market visibility and accelerate business growth. This role offers the opportunity to make a lasting impact while building one of the most distinctive brands in executive education.