Xanadu Realty - Brand Marketing Professional

About Xanadu Realty:

Xanadu Group is India's foremost institutional growth expert to the realty sector and is currently the fastest growing non-developer organization in the sector. Xanadu is the comprehensive institutional sales & marketing solution for real estate companies that focuses on product conception and design, product and brand development, market assessment, scaling up the best-in-class distribution, and CRM solutions, over and above conventional guidance and consultation for developers.

Role Summary:

The role is for marketing professionals with knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, active coordination with sales team to channelise & implement marketing strategies. The incumbent shall be driving ATL, BTL campaigns and shall be a guide to pre-sales to inhouse digital. A bias for high quality delivery with minimal will be key to success in this profile. The role also entails intensive work of New Product Development for projects with turnover of a few hundred crores.

Functional Mandate:

- Delivering target NPV (annually at market level and project wise, both in absolute terms and in % terms).

- To create effective product portfolio for the business by understanding present and future business opportunities.

- To create and manage world class real estate brands using advertising and other marketing tools.

- Brand: To use various communication channels (advertising, PR, BTL etc.) through various mediums to create enhanced target audience awareness of target brand attributes in cost effective fashion and to deliver required footfalls in quality and quantity.

- To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis.