Wrig Nanosystems - Global Digital Growth Lead - Medical Device Launch

Description:

About the Role:

WRIG Nanosystems Pvt. Ltd. is launching Indias first category-creating, globally approved De Novo medical device, designed to address a $40B global healthcare market. We are seeking a Global Digital Growth Lead who can build and scale the digital demand engine for this global launch. This role goes beyond traditional digital marketing and focuses on designing and executing high-impact growth strategies across India, Europe, and international markets.

Key Responsibilities:

- Design and execute the global digital go-to-market strategy.

- Manage performance marketing campaigns across Meta, Google, LinkedIn, Instagram, TikTok, and other platforms.

- Build and optimize customer acquisition funnels, focusing on CAC, ROAS, and conversion growth.

- Use AI-powered tools to create scalable marketing content, including ad copy, video scripts, and creative assets.

- Drive SEO strategies and marketplace growth on platforms such as Amazon and Flipkart.

- Analyze campaign performance and continuously improve traffic, engagement, and conversions.

- Develop innovative marketing ideas to position a category-creating medical device as a trusted global product.

Key Requirements:

- Proven experience in digital growth, performance marketing, or growth strategy roles.

- Hands-on expertise in managing paid campaigns and digital acquisition channels.

- Strong understanding of audience segmentation, retargeting, funnel optimization, and attribution models.

- Experience using AI tools for marketing automation and content creation.

- Knowledge of SEO, digital analytics, and marketplace optimization.

- Exposure to international or European markets and GDPR compliance is an advantage.

- Ability to demonstrate measurable marketing impact (revenue growth, CAC reduction, ROAS improvement, or organic traffic growth).