WRAP2EARN TECHNOLOGIES (BUZZOMNI)

Job Description: Senior Integrated Marketing Manager

Sales Function: Integrated Marketing, BTL, Experiential

Department: Sales / New Business

Reports to: CEO

Location: Mumbai

About the Role:

The Senior Integrated Marketing Manager owns the front end of the funnel: opening new logos and converting them into signed engagements. This is a hunter role - the mandate is to bring new brand relationships into BuzzOmni, not to grow existing accounts.

Key Responsibilities:

New Business Development (Hunting):

- Build and own a personal target account list of brands aligned to BuzzOmni's ICP.

- Open cold and warm conversations with CMOs, Heads of Marketing, Brand Managers, and category leads.

- Generate and maintain a qualified pipeline at 3x the quarterly revenue target.

- Convert first meetings into briefs, and briefs into signed engagements.

Brand Strategy Conversations:

- Hold the initial strategic conversation with brand-side stakeholders.

- Translate the brand's problem into a solution shape BuzzOmni can deliver.

- Position BuzzOmni as an integrated marketing partner, not an event vendor.

Proposal & Pitch Leadership:

- Lead the pitch: brief creative, strategy, and delivery inputs; own the narrative and the deck.

- Drive commercials with support from Campaign Managers on costing and the CRO on pricing strategy.

- Present in person to the client and close.

Pipeline & CRM Discipline (Bigin):

- Log every account, contact, meeting, and deal stage in Bigin the same day.

- Maintain accurate deal-stage, next-action, and expected-close-date fields at all times.

- Weekly pipeline review with the CEO / CRO with defensible forecasts.

Handoff to Delivery:

- Once a deal is won, hand off a rework-free brief to the Campaign Manager and delivery team.

- Remain the escalation point for the client through the first campaign.

- Reintroduce account leadership for renewals and account growth once the relationship is warm.

Key Skills:

- Consultative selling to CMOs, Heads of Marketing, and Brand Leads.

- Brand strategy fluency.

- Deep familiarity with the integrated / experiential / BTL landscape in India.

- Pitch design and storytelling.

- Pipeline discipline and CRM hygiene.

- Commercial negotiation and closing.

Requirements:

- 8-12 years in agency business development or senior client servicing at integrated, experiential, or BTL marketing agencies.

- Demonstrated new logo acquisition.

- Comfortable holding brand strategy conversations with CMO / Head of Marketing.

- Existing relationships with Mumbai brand-side marketing decision-makers.

- Mumbai-based or willing to relocate.