worxwide - Manager - Marketing

Key Responsibilities:

- Must have experience working in Salesforce CRM consulting and AI Domain.

Demand Generation & Outreach:

- Identify, research, and generate high-quality B2B leads across industries and target accounts.

- Connect with CXOs, founders, and senior decision-makers via LinkedIn and other professional platforms.

- Build and maintain prospect lists and pipelines using CRM and outreach tools.

Performance Marketing (Paid Campaigns):

- Assist in planning, launching, and optimizing paid campaigns on platforms like Google Ads, LinkedIn Ads, and Meta.

- Help refine targeting, messaging, and creatives to improve lead quality and conversion rates.

- Research new audience segments, platforms, and growth opportunities for B2B demand generation.

Email & Nurture Marketing:

- Support execution of email marketing campaigns and automated drip sequences for B2B prospects and decision-makers.

- Assist with contact segmentation, personalization, and A/B testing of email campaigns.

- Monitor engagement metrics such as open rates, click-through rates, and conversions to improve campaign effectiveness.

Event & Partnership Support:

- Assist in planning, coordinating, and executing webinars, conferences, and industry events.

- Support outreach to partners, speakers, and attendees before and after events to maximize participation and lead capture.

- Help track event performance, attendee engagement, and post-event follow-ups.

Analytics & Reporting:

- Track and analyse growth and demand generation performance using CRM, marketing automation, and analytics tools.

- Collaborate with content, design, and sales teams to align messaging and campaigns with performance data.

Required Skills & Qualifications:

- Strong interest in B2B growth marketing, lead generation, and demand creation.

- Comfortable with LinkedIn outreach, email tools, and CRM platforms.

- Familiarity with paid advertising platforms (Google Ads, LinkedIn Ads, Meta) is a plus.

- Good communication skills and confidence in engaging with senior stakeholders.

- Organized, detail-oriented, and able to manage multiple initiatives simultaneously.

- Prior internship, coursework, or certification in digital, growth, or performance marketing preferred.

- Focus on account-based marketing.

- IT or consulting background.

- Ai SEO Traffic Increase strategies.

- 30-40 qualified leads from USA per month.

- LinkedIn ads and Google ads.