- Role will be responsible for expanding and growing our product line to incorporate special items and achieve substantial growth in non-ticket revenue.

- Incorporate innovative ideas from Marketing Team into merchandise collection strategies.

- Develop and implement a seasonal and core product mix that is balanced with regards to demographic diversity.

- Maintain and create product development calendars for Wonderla branded apparel, toys, and other merchandise collection to ensure key milestones are met and product launches are delivered within schedule.

- Work with the Creative team / agency to design, curate, and procure a unique line of Apparel and Merchandise.

- Manage entire product lifecycle from planning, buying & selecting the merchandise to product placement and sales strategies across all of our parks.

- Analyze products which are most profitable and adjust future product offerings accordingly.

- Consolidate the product needs from all parks to develop product design requests for design partners - ensuring needs of all businesses are met.

- Implement visual plan for displaying products online and at all retail stores. - Drive sales, control costs, organize promotions and implement performance management process to improve retail outlet performance.

- Develop plans to ensure sales in all segment through cross offers, cross selling and proper signage.

- Strategies and plan for Product Design & Development - Overseeing and ensuring all design & development activities are carried out within the budget and are related to market demands and business strategy

- Maximize revenue opportunities

- Deliver a unique and memorable customer experience

Required Qualifications:

1. Education: Bachelor's degree in Business, Marketing, Merchandising, Retail Management, or a related field. A Master's degree in Business Administration (MBA) or a specialization in Retail/Brand Management is preferred.

2. Experience: Minimum of 7+ years of experience in category management, product development, buying and merchandising, or a related field within retail or the entertainment/amusement industry.

3.Proven track record of managing merchandise collections, preferably in the apparel or branded goods sector.

4.Experience working with cross-functional teams, including marketing, creative design, and supply chain, to align product launches and sales strategies.

5.Prior experience in a theme park or tourism-focused retail setting is a plus.

6.Technical Skills: Proficiency in inventory management systems and forecasting tools.

7.Strong analytical skills to assess product performance, profitability, and market demand.

8.Knowledge of supply chain management and international sourcing, with hands-on experience in vendor negotiation and contract management.

9.Familiarity with e-commerce platforms and visual merchandising strategies for both physical and online retail environments