Company Overview:

- As a prominent leader in the field of medical education, research and point of care, Wolters Kluwer India is seeking a highly qualified and experienced Senior Marketing Manager - Digital Marketing to join our dynamic team.

- We are a global provider of information, software, and services specializing in the healthcare and education sectors.

- This role offers an exciting opportunity to shape and drive the future of digital education products in the medical space, especially in the B2B segment.

Role Overview:

- We are looking for an experienced B2B marketing and demand generation leader to drive high-velocity pipeline creation for Wolters Kluwer's Health business in India.

- The ideal candidate combines strategic GTM planning, hands-on digital execution, and commercial accountability to support sales across hospitals, medical colleges, Pharma companies, and healthcare institutions.

- This is a business-critical role where success is measured by pipeline influence, marketing-attributed revenue, and digital growth outcomes.

Responsibilities:

- Pipeline & Demand Generation.

- Build and accelerate :$2-$2.5M annual pipeline for the Health portfolio.

- Run integrated demand programs targeting hospitals, medical institutes, Pharma companies, and healthcare providers.

- Execute campaigns through ABM, webinars/events, paid & organic digital channels, thought leadership and email automation.

- Improve lead quality, SQL/MQL velocity and opportunity progression in partnership with Sales.

- Digital Marketing & Marketing Operations.

- Plan and execute digital campaigns across paid social, search, display, email, automation and CRM.

- Track and optimize ROI, CAC, attribution, funnel leakage and key conversion metrics.

- Build performance and spend dashboards with clear visibility on pipeline contribution and forecast.

- Roll out WhatsApp for Business and other digital engagement workflows for lead nurturing and retention.

- GTM for Health Education & Medical Content.

- Support both digital subscription and print product adoption across medical education and clinical learning.

- Lead awareness and engagement programs to build usage, trial and conversion for platforms such as clinical knowledge tools, medical research databases and eBook subscriptions.

- Partner with Sales on top-account strategies and customer-facing campaigns that accelerate deal closure.

- Collaborate closely with sales and market research teams to understand market demands and gather customer feedback for refining product offerings.

- Engage with key clients, partners, and stakeholders to identify new business opportunities and foster strong relationships.

- Stay abreast of industry trends, competitive landscape, and emerging technologies in the medical education space.

- Utilize market intelligence to identify gaps, new opportunities, and potential areas for innovation.

- Brand & Content Leadership - Scale Wolters Kluwer Health's market footprint across digital channels with strong messaging and storytelling.

- Drive creation and distribution of high-quality content including landing pages, case studies, customer stories, newsletters, video creatives, and campaign collateral.

- Ensure brand consistency across campaigns and audience segments.

- Team & Cross-Functional Leadership - Lead and coach a high-performing marketing team.

- Collaborate with Sales, Product, Customer Success, FP&A, Operations and global marketing.

- Report campaign performance and pipeline outcomes to senior leadership with transparency and predictability.