Description:

Role Overview:

- The Client Servicing Head - Government Business will be responsible for end-to-end client servicing,coordination, and flawless execution of Government and PSU events, exhibitions, summits,ceremonies, and public programmes.

- The role is execution-led and delivery-focused, ensuring that approved concepts, communication plans, and production strategies are implemented effectively. The position works under the strategic direction and final authority of the AVP/VP Government Business, supporting them in client management, internal alignment, and project delivery.

Key Responsibilities:

A. Client Servicing & Relationship Management

- Act as the primary day-to-day client interface for assigned Government ministries, departments, and PSUs.

- Manage client communication, approvals, timelines, documentation, and feedback.

- Ensure adherence to Government protocols, compliance norms, and approval processes.

- Escalate risks, challenges, or scope changes to AVP/VP in a timely manner.

- Build strong working relationships through consistent, compliant, and high-quality delivery.

B. Event Strategy & Conceptualisation

- Translate approved client briefs and concepts into detailed execution plans, show flows, content structures, and production requirements.

- Coordinate with internal teams to ensure alignment between client approvals and on-ground delivery.

- Support AVP/VP in preparing execution approaches, timelines, and delivery frameworks for Government events.

C. 360 Campaign Integration

- Coordinate with creative, content, digital, and production teams to execute approved communication elements, including:

Event promotions

Social media support

AV scripts and coverage films

Print and digital collaterals

On-ground branding and signage

2. Ensure all communication outputs follow Government branding, messaging, and content

guidelines.

3. Alignment and coordination focus.

D. Cross-Functional Internal Coordination

1. Creative Team

- Brief creative teams on approved event requirements, branding guidelines, and deliverables.

- Ensure feedback is consolidated, structured, and aligned to client approvals.

2. Production Team

- Work closely with production and technical teams for staging, fabrication, AV, LED, sound, lighting, and rehearsals.

- Ensure feasibility, timelines, and execution readiness.

3. Commercial & Finance Teams

- Coordinate on event budgets, BOQs, vendor estimates, rate cards, and expense tracking.

- Prepare and maintain cost sheets, variance trackers, and post-event cost reports.

- Ensure documentation readiness for billing and audits.

4. Tendering Team

- Support the tendering process with execution inputs, timelines, technical write-ups, and costing support.

- Participate in pre-bid discussions to provide operational clarity.

E. Project Governance & Delivery

- Own project execution from award to closure.

- Prepare detailed task plans, trackers, schedules, and vendor coordination sheets.

- Ensure seamless alignment between client approvals, creative output, production readiness,

and on-ground execution.

- Proactively flag risks and support AVP/VP with mitigation plans.

F. Business Development & Pitch Support

- Support AVP/VP during pitches, presentations, and RFP responses.

- Develop execution methodologies, timelines, feasibility plans, and indicative cost structures.

- Participate in pitch meetings as the execution and delivery representative.

- Identify execution efficiencies and account expansion opportunities and route them to AVP/VP.

G. Team Leadership

- Manage and guide Account Managers, Executives, and Event Coordinators.

- Ensure clarity of roles, workflow discipline, and delivery standards.

- Coach teams on Government processes, documentation, and execution best practices.

3. Required Experience

- 10-15 years in client servicing, events, experiential marketing or Government communication.

- Demonstrated experience in Government events, exhibitions, summits or public programmes.

- Exposure to integrated marketing (TVC, digital, print, OOH, radio, PR).

- Strong experience coordinating across creative, production and commercial teams.

4. Skills & Competencies

Event & Execution

- Event execution excellence

- Production and technical understanding

- Vendor and stakeholder coordination

- Timeline and risk management

Client & Communication

- Client-facing confidence

- Presentation & communication skills

- Understanding Government/PSU processes

Management & Coordination

- Project management excellence

- Team management

- Multi-stakeholder coordination

- High discipline under tight timelines