Key responsibilities:

1. Brand leadership & custodianship:

- Manage the brand narrative, positioning, and tone across India and global markets.

- Ensure brand consistency and develop brand book for all Award properties and projects.

- Translate Award shows vision into clear brand content pillars and execution plans.

2. Business Expansion & collaborations:

- Drive brand led business growth through strategic collaborations, industry partnerships, cultural and content alliances, media & platform tie-ups.

- Identify and incubate new brand extensions and IP opportunities aligned with the ethos and DNA of Award show.

- Support host countries and the project team.

- Leverage the brand beyond the event with year-round engagement, visibility and impact in India.

3. New Brand extensions:

- Launch and management overall the Award show.

4. India Operations & team leadership:

- Digital and social media

- Projects and planning

- Sales & marketing

- Industry relations

- PR

- Ensure alignment, accountability and performance across all departments.

- Set KPIs, workflows and direct reporting structures & processes to improve productivity and efficiency.

5. Brand partnerships & Sponsorship Integration:

- Oversee brand-first partnership strategy in collaboration with sales team.

- Ideas and development of revenue generation and increase.

- Ensure sponsors are being integrated organically with new ideas, use of technology and creativity across Award shows ecosystem.

- Support to build high value, multi-year, long term brand relationships rather than one off transactions.

6. Host destination & global coordination:

- Work closely with host country teams and governments for brand alignment, efficient execution of our Award shows, support localisation, drive destination storytelling and cultural positioning.

- Act as the bridge between India and host destination.

7. Strategic planning & reporting:

- Prepare brand decks, narratives and appropriate documentation.

- Annual brand roadmap for India.

- Growth & impact reports across the core team departments.

- Providing regular updates to senior leadership overall.

Skills & Experience required:

- 17+ years of experience in brand leadership, media, entertainment, events and cultural Ips.

- Proven experience managing and working with large, multi-disciplinary teams.

- Strong understanding of: Entertainment and content, Brand partnerships and sponsorship, Digital and tech-first brand building.

- Strategic thinker with hands on execution ability.

- People skills and relationship/stakeholder management.

- Excellent communication and presentation skills.

- Experience working with national and international markets, governments and/or global brands is a strong plus.

The Mindset required:

- Brand obsessed but commercially sharp.

- Calm, credible, and respected by industry stakeholders.

- Working well under pressure and tight timelines.

- Able to manage complexity without ego.

- Deep sense of ownership and accountability.

- Self-motivated with good time management.

- Passionate about culture, storytelling, and Indias growing strength and global soft power.