With Pronto - Head - Offline Marketing

Head - Offline Marketing

Description:

Key Responsibilities:

Strategy & Planning:

- Design and own the offline marketing strategy PAN India, aligned with growth, expansion, and business goals.

- Identify high-ROI channels ATL, BTL, on-ground activations, local partnerships, housing societies, RWAs, and community engagement.

- Develop playbooks for city launches and hyperlocal campaigns.

Execution & Operations:

- Drive brand visibility campaigns across cities print, OOH, transit, housing societies, kiosks, and local events.

- Lead city marketing teams/agencies for seamless execution and brand consistency.

- Ensure data-backed campaign planning, tracking performance metrics, and optimizing spend.

Collaboration & Cross-Functional Partnership:

- Work closely with Central Growth, CX, Ops, and Supply teams to ensure marketing supports business objectives.

- Build strong partnerships with local vendors, societies, builders, and communities for sustained visibility.

- Coordinate with Product and Design teams to create on-ground collaterals and digital integrations.

Budgeting & Governance:

- Own and manage offline marketing budgets, ensuring cost-effective execution.

- Track ROI, brand impact, and lead conversions from each activation.

- Build a scalable and measurable marketing ops framework.

What You Bring:

- 10 to 12 years of offline / field marketing experience, ideally from consumer tech, FMCG, Q-commerce, or mobility sectors.

- Strong experience in city-level activations, launches, and community marketing.

- Ability to build and lead distributed city marketing teams.

- Comfort with ambiguity, experimentation, and rapid scaling environments.

- Strong analytical mindset and ability to measure brand impact beyond vanity metrics.

- Excellent negotiation and vendor management skills.

- Startup DNA- hustle, ownership, and bias for action.

Why Pronto:

- Opportunity to build Indias most trusted domestic help brand from the ground up.

- High-ownership role with direct visibility to Founder and investors.

- Fast-paced environment where ideas convert to action, fast.

- Work with a passionate team building for millions of Indian households.