Wishlink - Brand Manager - Creator Acquisition

What would you be doing?

As the Brand Manager - Creator Acquisition at Wishlink, you will own the wishlink's brand for creators l end-to-end. Your goal is to set the right positioning for Wishlink, build a narrative around it, communicate it well to creators across channels & bring in the right creators on the platform.

This role is ideal for someone who enjoys brand building, storytelling, and high-velocity execution.

Acquisition Ownership :

- Own key metrics of creator acquisition - #signups and activations

- Own Influencer Marketing, content, partnerships & other brand channels - drive strategy and execution

- Work closely Performance teams & own creative strategy to bring quality creators onto Wishlink

- Drive problem solving across Acquisition and strategise/own the necessary initiatives

Onboarding & Activation :

- Co-own onboarding success metrics for creators brought from above initiatives

- Drive nuanced problem solving and work cross functionally with Content, Design, Product and Business teams to prioritise and plan projects where content can be a solution.

- Ensure creators clearly understand (without 1-on-1 interactions):

- How Wishlink works

- How to start earning quickly

Performance-led Campaigns :

- Program manage & plan performance-led creatives across Meta, Google & other platforms

- Own 2% CTR metric across ads

- Ensure timely delivery of creatives by working closely with Content Strategists and Design Team.

- Own monthly & weekly reporting & strategy for performance creatives

What are we looking for?

- Works at the intersection of brand and creative; loves storytelling

- Excels in user research and insighting, can demonstrate strong empathy for different user personas

- Can break a vague problem into clear hypotheses and actions, while managing time optimally.

- Balances creative intuition with data-led decision-making

- Can work cross-functionally without waiting for constant direction

- Has 4-6 ars of experience in brand, growth

- Prior exposure to D2C & E-Com is a plus