Job description : Business marketing for the Banking, Financial services and Insurance ( BFSI) business Unit in Wipro The business provides solutions to banking, securities & capital markets and insurance customers across the globe. The role will primarily involve marketing for the Banking / Insurance vertical and some key strategic initiatives across BFSI. The person will be responsible to build the brand and help drive demand using internal and external marketing engines and influencers. It involves using multiple channels both online and offline to drive building the brand, customer relationship campaigns, sales enablement campaigns, online, social media, and other media campaigns, events and offline campaigns, analyst relations, thought leadership, marketing communications and operations. - Build the brand and enable market development - Build an integrated positioning storyline for the vertical and the key offerings - Develop Content assets - GTM sales kits, POV's and case studies - Promote and generate leads through the content assets. - Own and run end to end marketing campaigns for lead generation - Repurpose content to suit multiple media engines (Social media, Videos, Infographics etc) - Enhance Wipro's positioning in key accounts - Drive winning campaigns to support large and strategic deals for both existing and new accounts - Enhance customer experience and increase customer advocacy (Testimonials and references) - End to end ownership of Wipro's participation at global events - Increase customer participation (CXO level) at Wipro events and partner events - High impact analyst connects and engagement with leading analyst firms - Drive positive movement on analyst surveys and reports - Promote success stories and relevant thought leadership with the analysts. - Marketing Operations - Adhere to brand guideline and create a repository of Brand templates - Gather insights from Industry trends and reports and enable teams to leverage them - Institutionalize processes and templates and make them repeatableVendor and agency management - Marketing workshops for better business and marketing alignment - Learn and leverage Pardot and social media tools - Reporting and metrics Key Qualities Desired - - Ability to get the job done l Ownership l Persistence l Adaptability l Attention to detail l Ability to effectively collaborate with business & marketing teams l Being a change agent l Create work that will get admired, replicated, used and creates an impact - 8 to 10 + years of relevant marketing work experience l Basic marketing aptitude and skills l Brand & Marcom experience l Experience in B2B marketing l Understanding of the industry and technology - The Apply Button will redirect you to website. Please apply there as well.

Bangalore

Wipro - Marketing Professional - BFSI Business Unit 

Job Description for Wipro - Marketing Professional - BFSI Business Unit  in Wipro Technologies in  Bangalore for (8-12) years of experience. Apply Now!