Winmagic Toys - Regional Sales Manager - South

Job Title: Regional Sales Manager - South

Location: Chennai or Bangalore

Industry Preference: Toy Industry / Kids & Baby Products

Experience: 3-5 Years

Job Summary:

We are seeking a dynamic and result-driven Regional Sales Manager - South to lead sales operations across South India (Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, and Telangana). The ideal candidate will have a strong background in distribution management, team leadership, and strategic market expansion in the Toy or Baby/Kids product segment.

Key Responsibilities:

- Achieve primary and secondary sales targets and ensure YOY growth for the South India region

- Expand and manage the distribution and retail network across assigned states

- Identify, appoint, and manage Distributors and Direct Dealers in the region

- Design and implement effective secondary sales schemes and promotional strategies

- Train counter sales staff to enhance product knowledge and selling skills

- Increase brand visibility and improve share of shelf at retail outlets

- Monitor and guide the regional sales team to meet performance expectations

- Evaluate team members and ensure continuous development through coaching and training

- Address market-related challenges with a strong customer-centric approach

- Provide strategic feedback and market intelligence to support decision-making

- Ensure timely submission of reports and maintain accurate sales data using MS Office/CRM tools

- Manage receivables efficiently and ensure collections are within defined norms

- Travel extensively within the region for market visits and relationship building

- Represent the brand portfolio professionally, ensuring premium positioning

- Take a hands-on approach by working closely with the field team to drive business

Key Result Areas (KRA):

- Achievement of monthly, quarterly, and annual sales targets

- Expansion and effectiveness of distribution channels

- Retail growth and increase in product visibility

- Execution and impact of trade and promotional schemes

- Receivables and collection management

- Performance and productivity of sales team

- Timely and accurate reporting and data analysis

Required Skillsets:

- Proven experience in regional sales and distribution management

- Strong understanding of FMCG/Consumer Product sales cycles, preferably in Toy/Kids/Baby Products

- Excellent communication, negotiation, and interpersonal skills

- Ability to lead, motivate and develop field sales teams

- Proficiency in MS Office and reporting tools

- Strategic thinking combined with execution capability

- Willingness to travel extensively across the region

- Strong analytical and problem-solving skills

- Customer service orientation and relationship management abilities

- Exposure to merchandising, branding, and retail marketing activities