Winfo Solutions - Senior Specialist - Marketing

Description:

Job Description: Sr. Marketing Specialist

Experience Required: 7+ Years

Location: Hyderabad

Employment Type: Full-time

About The Role:

We are looking for a dynamic and creative Sr. Marketing Specialist with 7+ years of experience in internal communications, brand management, content creation, and storytelling. This role will play a key part in shaping the companys internal narrative, aligning employee engagement with brand values, and producing compelling content across platforms.

The person should be empathetic communicator with a people-first mindset, highly organized with strong project management skills, collaborative team player with the ability to manage multiple stakeholders, analytical thinker with attention to detail. Excellent communication in English is must.

Key Responsibilities:

- Develop and execute internal communication strategies that foster engagement and alignment with company goals.

- Create newsletters, leadership messages, and internal campaigns that resonate with employees.

- Coordinate with HR and leadership for company-wide announcements and initiatives.

Branding:

- Ensure consistent brand messaging across internal and external touchpoints.

- Support the development and rollout of brand guidelines and campaigns.

- Assist in employer branding strategies to enhance the companys reputation as a great place to work.

Leadership Branding:

- Content Management & Storytelling

- Create engaging content including blogs, articles, video scripts, presentations, and case studies.

- Identify and share impactful employee stories and business wins that align with brand values.

- Manage content calendars and coordinate with design and digital teams for timely execution.

Campaign Development

- Collaborate on integrated marketing campaigns across digital and offline channels.

- Track and analyze campaign performance, optimizing for engagement and reach.

Requirements:

- Bachelor's degree in Marketing, Communications, Journalism, or related field.

- Minimum 7 years of experience in marketing, with a focus on internal communications and content strategy.

- Excellent written and verbal communication skills.

- Strong storytelling abilities with a creative eye for content presentation.

- Familiarity with brand guidelines and internal communications platforms (e.g., SharePoint, MS Teams, Slack, Viva etc.).

- Experience with content management systems and basic knowledge of design tools (e.g., Canva, Adobe Suite) is a plus.