- Take ownership of, and manage, a business process which ensures effective communication and liaison between Sales, Brand Marketing and other departments in order to optimize key business opportunities. - End to end responsibility for managing channel marketing initiatives for B2B and B2C Channels &gt; Institutional, Corporate, CSD, Modern Trade, General Trade, Retail and Ecommerce - Develop & recommend channel strategy in line with category development and brand mid-term (3 to 5 years) developmental plan. - Develop focused trade strategies for category in each key account and trade channel. Ensure these strategies are in tandem with brand positioning and potential of the accounts / channels. - Category analysis and data analytics to identify distribution gaps, channel development opportunities in the categories and brand portfolio. - Ensure full understanding of changing trade dynamics and development in the retail industry, in order to recommend effective channel & sales strategies that will give the Company a competitive edge. - Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes. - Keep track, analyses and evaluate accounts' profitability. Identify customers who do not meet the Company's guidelines and recommend action to improve level of requirements. - Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company' objectives. - Interact with Marketing regarding deadlines / lead time required for promotions, pack / price changes, new products, etc to ensure effective implementation by the sales team. - To ascertain new product launches, distribution tracking, secondary displays, planograms, etc. - Responsible for successful launch and GTM for new EBOs Requirements - Bachelor's Degree or Post Graduate Degree in Marketing, Sales or Management - Relevant experience: 8-12 years of marketing experience in Retail/Lifestyle/FMCG/FMCD market - Analytical Orientation: Data driven decision making. - First hand understanding of pricing and costs across trade marketing elements - Ability to liaise with and influence senior leadership and business heads of respective channels.

Bangalore

Wildcraft - Channel Marketing Role 

Job Description for Wildcraft - Channel Marketing Role  in Wildcraft in  Bangalore for (8-12) years of experience. Apply Now!